The Social Circus

EP56 - Feel more confident with Personal Stylist, Alex

Hear not only how Alex can style you, but how she arrived in Australia and what she had to do to make things happen in her new world - never believing she could turn her passion into her job.
 
She talks about confidence and the importance of making connections. What people struggle with when it comes to their wardrobe, saying there is no age to be stylish, no fashion police who come and tell you what you’re wearing is wrong.
Tune in to hear what Alex has to say when it comes to wearing black, and how she helps women who don’t know what their style is. We only live once, so try something you wouldn’t usually wear – feel comfortable confident and beautiful every day.
You can work with Alex online or in-person. Connect with Shine Bright Alex here -  https://www.instagram.com/shine_bright_alex
Here is the link to the 5 SUMMER ESSENTIALS WARDROBE: http://eepurl.com/ib4NTr 
and here is the link for my 20 mins free styling consultation: https://alexandra1986.satoriapp.com/offers/266349-20-mins-free-styling-session

EP55 - Kristy Smith – Hiring Virtual Support

Have you ever wanted to hire a Virtual Assistant (VA) to support you in your business, but don’t know where to start? Perhaps you’ve always wanted to explore the idea but scared to hand over the reins. Tune in to hear the questions you can ask yourself to help understand why you can’t do everything yourself.
Kristy shares how she’s been able to grow her business with virtual support, as well as the most common tasks business owners are asking for support with right now.
You’ll hear how Kristy stays connected with her team in the Philippines and what she offers to graduates there.
If you’re overwhelmed at the thought of handing over tasks to someone outside of your business, connect with Kristy here:
www.virtualelves.com.au
www.facebook.com/virtualelves
www.twitter.com/virtualelves
https://www.instagram.com/kristysmithinc/
https://www.linkedin.com/in/virtualelves/
 

EP54 - Money Mindset with Alpha Schulte

In today’s episode, I chat with Alpha Schulte, Lifestyle & Money Coach. We discuss limiting beliefs, our parent’s expectations, what makes us tick, money, and self-worth.
Alpha helps women work on their money mindset. Asking the right questions to establish what it is you’re trying to achieve as well as educating you along the way. Saying money mindset is an exercise in creativity. Understanding the stories we have told ourselves that are on repeat and why we believe them.
Hear why Alpha makes sure she has tissues handy during her initial 1:1 session with clients – helping you to identify what limiting beliefs you have about money, and how to reframe them to help you.
Money is a tool to help us live the lifestyle we want. Understanding what you want and why makes it easier to then match your money to the life you want!
 
Start saving money today and check out Alpha’s freebies… 
Kick Your Limiting Beliefs Out of Your Life! (money-madesimple.com.au) 
FREE GUIDE: 5 Ways YOU Can Improve Your Finances (money-madesimple.com.au) 
FREE GUIDE - How to Invest with Only $1 (money-madesimple.com.au)
Connect with Alpha here:
https://www.facebook.com/MMSMoneyMadeSimple
https://www.instagram.com/alphamoneymadesimple/
https://www.youtube.com/channel/UCdxVZyzLZA2jw4lrx8zR0KA

EP53 - All things Chat GPT

AI is huge and seems to have come out of nowhere. Although, most of us use it every day without even realising. Tune in to hear what makes Chat GPT – an AI program so popular. How I use it in my business, and tips on how you can use it in yours.
Right now, you can use Chat GPT for free. It’s a great time saving tool especially if you write content, a blog, or simply want to know how to respond to a customer’s email. Not only can it help by writing content, but it can also write it in your tone of voice… I tell you how.
I share some of the impacts it is going to have on SEO (Search Engine Optimisation), as well as the fact the information may not be entirely accurate when it comes to facts, so some research could very well be needed.
If you do not embrace using AI and Chat GPT your competitors will. I recommend giving it a go and have some fun with it. I really think you’re missing a trick if you’re not using it.
Tune in today so you don’t get left behind.

EP52 - Ashley Matkovic – Networking with Fusion Biz Co.

In today’s episode, I chat with Ashley Matkovic who generously shares a story from her childhood that ended up being the catalyst for her creating Fusion Biz Co years later. Ash is on a mission to make real human connection sexy again, in an increasingly disconnected world. In a bid to revolutionise the business networking scene by encouraging meaningful conversations and genuine relationships, rather than focusing on making sales.
As businesswomen, it’s likely most of us can relate to sometimes feeling like we don’t fit in, feeling like we’re not good enough. Ash likes to create unique experiences that make you feel part of it from the moment you’re thinking of attending one of her beautiful events. She makes sure you have all the information upfront, so there are no surprises as you walk through the door, encouraging you to show up as your real self.
Although Fusion is not a salesy networking group, sales happen naturally within the group as women get to know, like and trust each other.  
If you’re looking to network with down to earth, genuine, kind-hearted women, in a non-salesy way then be sure to check out Fuzion Biz Co here:
Fusion Biz Co
https://www.instagram.com/fusionbizco/
https://www.facebook.com/fusionbizco
https://www.instagram.com/ashmatkovic/

EP51 - Writing for your audience with Kara Stokes

In today’s episode, I chat with SEO Copywriter, Kara Stokes, from work life balance to jaw dropping tips when it comes to writing copy for your audience, and why it matters. From keyword research, click-worthy sales pages, website navigation, SEO-friendly content, and more.
Kara shares how and why she became a copywriter, and what it’s like to work with her. The ability she has to give her clients the best of her by having the flexibility to work when she’s most creative.
Tune in to know where to start from a copywriting perspective when it comes to SEO, the common challenges you face and things to consider when it comes to what your customer is searching for and how you fix their problem. You may be surprised to hear it’s not about you.
We also cover the best place to start when reviewing your website, the most important pages to have to give your customer an insight into who you are and how you can help them.
If you’re looking for higher engagement to transform the people that visit your website into paying customers, then this episode is for you.
 
Connect with Kara here:
https://www.facebook.com/karastokescopywriter
https://www.instagram.com/karastokescopywriter/
https://www.linkedin.com/in/karastokescopywriter/
Your Friendly Fitness Copywriter - Kara Stokes (karastokescopywriter.com)
 
 

EP50 - Why I created the Blooming Biz Academy Membership

Tune in to hear the main reasons I created The Blooming Biz Academy as a membership. What it’s all about, and what it did for me and my business. One of the reasons I created this new space was to continue to give you a place to go where you can still participate in activities with myself, and enjoy a great community feel.
Your 12-month membership is incredible value and includes:   
A private Facebook community with weekly opportunities to connect with others, and share your offering
20+ classes in one easy to access online portal full of the latest information for you to work through at your own pace
An online monthly group coaching session
An online monthly networking space
I also let you in on some of the selfish reasons the Academy allows me to continue doing my favourite things; teaching, sharing, and supporting others, all while creating ease and flow inside my business.
Sound too good to be true? Wait until you hear this…
If you use the coupon code “podcast” you can join for $99.00 (AUD) for 12 months. That’s right listeners! A whopping 50% off. So, if you’ve been sitting on the fence take this as your sign and join today.
I didn’t want to create something that was out of reach, I made it affordable, so you don’t have to worry about paying every month. This way it gives you lots of opportunities to learn and create new connections without putting you under financial pressure.
As always, I hope this episode inspires you and gives you the confidence to keep moving forward taking imperfect action.  
Here’s the link to join The Blooming Biz Academy Digital Marketing Courses | Blooming Biz Academy | Online Social Butterfly

EP49 - All things Branding Photography with AJ Harrington

In today’s episode, I chat with Amanda (AJ) from AJ Harrington Photographer about why she started her business, and her journey into being an entrepreneur.
Although AJ has a degree in Exploration Geophysics and worked in oil and gas industry for 10 years, after having her daughter she wasn’t so keen to commute to the city every day.  Contemplating her next move, she had her light bulb moment while chatting with a friend about what she loves to do in her spare time. You might be shocked by the consistency of AJ when you hear what she did every day for the 3 years prior to starting her business. 
We chat about the challenges we face as women when running a service based business and putting ourselves out there. We both agree it’s a big thing to show your face but for AJ it’s all about making you feel comfortable.
Tune in to hear tips and techniques AJ uses to help you show up as your best self during your photo shoot. As well as the different photo shoots, how to prepare for them, how to choose the right photographer for you, as well as what’s included in her packages and more.
If you’d like to know if AJ is a good fit for you, why not book a discovery call with her and have a chat. 
Here’s where you can connect with AJ:
www.ajharringtonphotos.com
www.instagram.com/ajharringtonphotos
www.facebook.com/ajharringtonphotos

Ep48 - Why I closed my Facebook Group.mp3

In January 2023, I made the decision to close my Facebook Group. I could see from the outside looking in this would look like a strange thing for me to do, especially as I teach you how to use social media as a marketing tool.
Tune in as I take you on the journey of why I started my free Facebook Group, how it evolved over time, and the reasons I made the decision to close it. You’ll also hear why I created my new paid membership The Blooming Biz Academy, and how it’s become a highly engaged community in such a short time.
This episode has business lessons, marketing tips and where you can still get your hands on some free stuff to help grow your business.
Here’s the link if you’d like to find out more about The Blooming Biz Academy Digital Marketing Courses | Blooming Biz Academy | Online Social Butterfly
 

EP47 - List Builder Lounge Alumni interview with Nina Visic

In today’s episode, I chat with Nina from Mindful Parenting Lifestyle about her business, and her experience of completing my course, List Builders Lounge. Having a corporate background in compliance, lead magnets, trip wires and list building was not part of her vocabulary.
 Tune in to hear how Nina got more than she bargained for when she signed up to the live round of List Builders Lounge. The advantage of attending the course live gave her a community to validate her ideas, receive feedback from other members in the group, as well as provide feedback on their ideas.  
Nina said “It’s really opened my eyes to new things. Before I started, I was like, my coaching program, that’s what I do. Now there’s so many things I can do to add to what I offer.”
Nina’s vision for this year is to create a subscription box for parents. Head over to Nina’s website and join her mailing list to be the first to hear about it. Also, check out some of the free resources she created during the course mentioned in this show while you’re there.
I asked Nina what she would say to anybody thinking of doing the next live round of List Builders Lounge… “Give it a go because you’ve got nothing to lose and so much to gain. The wealth and experience you’ll get from Sarah as well as the other people in the course… it’s mind blowing. I was so surprised at how much I learnt”.  
Here are the links to Nina’s website and socials:
Mindful Parenting Lifestyle | Courses | Australia | Perth
https://www.facebook.com/mindfulparentinglifestyle
https://www.instagram.com/mindful_parenting_lifestyle/

EP46 - List Builder Lounge Alumni interview with Nikki Paterson

This week I chat with Nikki Paterson. Nikki is passionate about education and training. She created a course to fix a problem she knew people were having, but she didn’t think about how she would market or sell her course. She needed help and that’s how she came into the world of the List Builders Lounge.
She shares the confidence it gave her by completing the live rounds, and the support she received from other members of the group. Saying if she hadn’t committed to the live rounds, planned ahead to attend each session to keep her on track she would still be working on it. She walked away with everything she needed.
We talk briefly about tech, software, and the cost involved in launching a course. Nikki uses an all-in-one platform called Zenler. Telling us why she chose to use them, and how it meets her needs.
As a participant to my last List Builders Lounge, I asked Nikki her thoughts on what some of the key elements she thinks are good to have in place before committing to the course. Tune in to hear what she has to say.  
 
More info on List Builders Lounge can be found here
 
Here’s where you can connect with Nikki:
https://www.facebook.com/accomplisheducationau
https://www.youtube.com/channel/UCWq1RQs_uEUCz143fK4kqZA
 
Feel free to use Nikki’s affiliate link if you’re interested in Zenler https://www.newzenler.com/invite/b48E5e

EP45 - All things Email Marketing with Yael Keon

This week I chat with Email Marketing Expert, Yael Keon. Like many of us, it won’t surprise you to hear Yael started her own business to have a say on her own time.    
Tune in as Yael lets us in on how she came to niche into the world of email marketing.  Sharing a myriad of juicy tips, including how to take the pressure off and give yourself permission to email your audience. Don’t be surprised if you listen to this episode and get straight into writing an email to the people on your list – they want to hear from you!
We talk all things what to share, when to share, why you share, and how to share the information your audience is waiting for. As well as the best place to start, some of the software out there available for email marketing, including her recommendations, and how each one differs depending on what it is you’re trying to achieve.   
If listening to this episode does one thing today, let it be to give you permission to take the next step with your email marketing regardless of where you’re currently at with it.  
Like starting a business, don’t think you need to have everything in place to begin. Just start!
 
Here’s where you can connect with Yael:
Instagram: https://www.instagram.com/yaelkeon/
Facebook: https://www.facebook.com/yaelkeon
As promised, here are the websites to the different software mentioned in today’s episodes:
Mailerlite - www.mailerlite.com
Klaviyo – www.klaviyo.com
Active Campaign – www.activecampaign.com
 

EP44 - Why every business needs an email list

Tune in to hear what an email list is, what it’s used for, and the importance of having one of these in your business. I’ll tell you the best place to start, and why you need to be consistent when keeping in touch with your customers, past, present, and future.
Although I’ve been in business for over a decade, you may be surprised to hear it’s only in the last 3 to 4 years I have actively built my email list. I have worked so hard to get it to where it is today, and I just love to share free content with my audience. My list and email marketing are one of the most important marketing activities in my business.
You’ll hear how I effectively use email marketing to make sales in my business and connect with my audience, as well as tips on the opportunities you have for people to sign up to your list.
Don’t worry about whether you’re cluttering up people’s inboxes, they will have a system for catching-up with your news.
I share some of my list building strategies; where to start, and great places to promote it. I also touch on lead magnets, and what this might look like for you. As well as things to consider when you’re creating an opt-in, what your customer journey will look like. Don’t be afraid to test things - put it out to your audience, see what they respond to. We’re always learning and growing in business.
Remember people opted-in because they want to hear from you and want to know about your offers.
If you’re not already on my list, feel free to head over to my website and sign up there - Facebook Marketing Course | Facebook Marketing Specialist | Online Social Butterfly
 

EP43 - Marianne Tansley – Making the most of Teams

Back by popular demand! Today I chat again with my very own Business Manager, Marianne about all things Teams. The difference between Teams and Zoom, how it works and what you need (or not) to use it.
Unless you’ve been living under a rock you will have heard of Zoom, but not everyone talks about Teams in the same way, even though it does all that Zoom can, and more. Teams is a Microsoft application which allows you to video call for up to 30 hours – who knew! Marianne is passionate about making our money work harder in our business… Why would you pay for Zoom if you’re already paying for Microsoft?
It may surprise you to hear you don’t need to have a subscription to use it. So, let’s say you have a meeting set-up with a potential client, if they have sent you a link to join their meeting it doesn’t mean you have to have Microsoft Teams on your computer, laptop, or phone to join, you can simply come in as a guest. You can chat, share files, share links and much more.
Marianne managed to convert me into using Teams, I like to use it best on the go so I have it on my phone. It’s great if I need to contact my VA about something, I can quickly type a message and it’s there for when she’s next online to pick it up. It’s been a bit of a lifesaver.
Tune in to hear why Marianne raves about Teams, how she uses it in her business,  and which one of the Microsoft apps is her favourite.
 
Here’s where you can connect and learn more from Marianne:
Instagram: https://www.instagram.com/thriveadminservices/
Facebook: https://www.facebook.com/thriveadmin
Marianne also runs a Facebook group which is free to join called “Microsoft Dynamos” where she has a different theme each month to showcase what Microsoft has to offer.
Also, as promised, here is the link to the last episode Marianne appeared on.
EP15 - Marianne Tansley - Online Social Butterfly
 

EP42 - Change Your Thoughts with AJ Davis

In today’s episode, I chat with AJ Davis from Change Your Thoughts. AJ’s work focuses on overcoming challenges like perfectionism, procrastination and fear of failure, by uncovering the reasons behind them, rather than just addressing the symptoms. 
After burning out in the corporate world AJ knew it was time to look for something else. She started her first business as a Business Manager, before finding Rapid Transformation Therapy which she refers to as her soul on fire business. 
AJ works online with women who have limited beliefs, especially when it comes to putting themselves out there, think… huge risk of failure, judgement, credibility, comparison, all the things that stop us taking action. 
The stories we tell ourselves, and the excuses we come up with on a regular basis which hold us back. I also share a task I procrastinated over for two weeks.   
AJ gives us two questions we can ask ourselves which will help us get out of our own way to make phenomenal changes in our lives. 
Connect with AJ on Instagram, it’s where she likes to hang out @changeyourthoughts_au/
She’s also got a free “Silence Your Self Doubt” pep talk that you can download from her website. Jump over there now and check it out - https://changeyourthoughts.com.au/silence/

EP41: What it’s like to work with an Online Business Manager (OBM)

In today’s episode, Sarah chats with Sinead about what it’s like to work with an OBM (Online Business Manager), the difference between an OBM and a VA (Virtual Assistant) and knowing when it’s time to engage an OBMs services. Sharing a bit about her business journey so far, and her motivation to starting her own business.
Sinead’s not only specialised in sales and assisting small businesses and entrepreneurs to scale up sales strategies but can also enhance your CRM (Customer Relationship Management) and system usage. They chat about some of the systems out there but more importantly about it being the right system for you, being able to utilise it to its full advantage, giving you exactly what you need. Having used many systems that are on the market, Sinead is best placed to recommend the best ones based on your needs.
You know you’re ready to hire an OBM when you wish you could clone yourself. You’re doing all the things but know there’s a better way, your head is full and you’re tired of all the decision making.  You’re looking for someone with the skills to come in and make recommendations, as well as take it off your hands to create workflows, automations, setting up systems to make your life easier. Not only that, imagine having the confidence to take a break knowing someone was taking care of your business while you’re away. 
If your brain is exhausted and you could do with another you, an OBM could very well be what you’re looking for. Below are Sinead’s details if you’d like to chat more about implementing systems into your business so you can focus on the things you’d rather be doing.
https://www.facebook.com/CCreativeVA
https://www.instagram.com/corkscrewcreative/
https://www.linkedin.com/company/corkscrew-creative/

EP40 - Running a business takes teamwork

When I started my business over a decade ago, it was my intention to grow it slowly. I wanted to work part time so I could be present for my young boys - things look very different these days.  
Today I share with you all about my team, who they are, how I chose them, and why. As well as why each of them performs the tasks they do. This is the part you find out what I love to do and the things I’m really bad at – I definitely play to my team’s strengths. This is going to help you when you’re considering hiring a team member, perhaps you’re ready right now. Remember you don’t have to do everything yourself.
As you grow your business, you will always need people to help you. You can definitely run a business by yourself but only up to a certain point. I work inside my business between 30 - 50hrs per week nowadays, varying wildly depending on what I have going on. Of course, I work more when I’m having a launch – like last month when I launched Blooming Biz Academy. 
My team consists of four fabulous members – my tech savvy husband, Grant. My Online Business Manager (OBM) Marianne, my Perth Virtual Assistant (VA) Clare, and my overseas VA.  
Between the five of us, we’re a well-oiled machine. Grant takes care of my website as well as managing our home. I refer to Clare as like having a boss - she keeps me on track and focused. Marianne turns my words into eye-catching automated emails and brings an extra brain to the business. And my overseas VA looks after some of my social media, and community engagement.  This is just a snippet of what my team do, I share almost everything they do with you in this episode. Tune in as there may be some tasks on the list of jobs you don’t like to do that you had never even thought of outsourcing.  
Tune in to hear how together we make it happen!
 
I’ve popped the links below if you’d like to find out more about any of my team members.
My VA, Clare aka Pen and Paper Girl Pen and Paper Girl - Business Administration Service
My OBM, Marianne - Home - Thrive Admin Services (simplero.com)
My overseas VA - Virtual Elves Home new - Virtual Elves

EP39 - Declutter your Calendar and Mind with Bridget Johns

This episode is for you if you wish you had more hours in a day, you long for a home that is less cluttered, you’re so busy you can’t find time to do anything for yourself, and you’re so overwhelmed you wouldn’t even know what to do if you had time.
In today’s episode, I chat with Bridget Johns, Organisation Expert - Declutter Coaching & Life Organisation at Be Simply Free. Be Simply Free exists to teach women to reduce their mental load by decluttering their homes, phones, calendars and minds so they can find more space in their homes and time in their calendars to collect moments, not things!
We chat about the amount of physical stuff we surround ourselves with, and the effect it has on our mental load. How not to feel overwhelmed when we think about decluttering our space or our mind. What micro changes we can make in our day to get us to where we want to be.
Why it’s important to have a nice clear area to work from, the luxury of having a home office space with a door, and things we can do if we don’t have a dedicated workspace. Bridget also mentions a couple of apps we can use to help with decluttering, or to help create a new habit.
She shares more about her philosophy “Stop, Focus and Notice”. You can read more about this on her website.
“Clear Clutter Find Time” is Bridget’s online course which begins on the 10th of February 2023. It’s all good having someone come into your home and do the physical decluttering for you but it’s about building new habits that keep you decluttered for longer. If a course isn’t for you, she also offers 1:1 guidance and support. Find out more about this on her website, I’ve popped the link below.
There are so many juicy tips in this episode which are sure to get you motivated to see you on your way to a less cluttered 2023.
Connect with Bridget here:
www.instagram.com/be.simplyfree
www.facebook.com/besimplyfree
www.besimplyfree.com.au

EP38 - How to start your year strong

If you’re looking for motivation, guidance, techniques, and a list of questions to ask yourself to help you set goals for the coming year then this episode is for you.
Your answers to the many questions in this episode will help you create the goals that will help you grow the business of your dreams.
I think you’ll agree, sometimes we do things in business we don’t particularly like because they’re profitable and generate income, and sometimes we do things that don’t generate income, but we do them because we love them. But how often do we stop and ask ourselves what these are?
Tuning in to last week’s episode first will give you an insight into how I was able to review the year that was, so I was clear on what I wanted more of this year.
Did you have big plans for 2022 you didn’t get around to achieving? Have you stopped to write down what they were? Ask yourself why they didn’t happen. When was the last time you asked yourself why you started your business? What gets you out of bed in the morning? What lights you up? Hear my answers right here, as well as one of the goals I finally got round to launching at the end of last year.  
Promise me you will sit down and write down the answers to the questions in this episode. Remember a goal without an action plan won’t get you very far, be realistic with the time it’s going to take to reach it, block time in your calendar once a week to work on your business where you can work through your action plan.
I’d love to hear the goals you are working towards, drop me a DM on Instagram and let me know.

Ep 37 - Year in Review

2022… What a year! Tune in to hear my biggest lesson and the reasons I will continue to grow my business in ways that light me up, creating beautiful courses and things for you within Online Social Butterfly that make me excited. I share with you some of the opportunities that came my way throughout the year that I declined, and the reasons why.
I also share with you the multiple changes I made within my team, and how I felt about it all, including what it’s like working with my husband.
The new Mastermind I joined, after searching for quite some time before finding the one I knew was for me. The financial commitment and the reason I chose the one I did.
I also let you in on my goals for 2023, and what I’d like some of my launches to look like. Also, what it is that makes me feel energetically like I’m in my zone of genius.
At the start of last year I put some boundaries in place around the days I worked, I let these slip a little towards the middle of the year and found myself burning out. One of my goals is to work less, yet I find this a bit of a struggle given I have severe workaholic tendencies. Hear the boundaries I’m holding firm this year.
One of my biggest achievements was launching this podcast. I didn’t miss a single week of an episode until I took a break at Christmas. My goal for this remains the same - providing guidance, support and advice that’s going to be helpful for you and your business. If you’d like to be a guest on my podcast, you’re a female entrepreneur and you think my audience (female entrepreneurs) would benefit from your message, then feel free to reach out to me at Hello@onlinesocialbutterfly.com.au I’d love to connect with you.
If you could take one thing away from today’s episode, I’d like you to reflect on 2022, write down what you achieved, what you did or didn’t do, and take a moment to celebrate. It’s important we stop and recognise how far we’ve come.
I have some big goals for this year, and some enormous ones for 2024.
Thank you for listening to my podcast. I’m really looking forward to hanging out with you again this year.
 

EP36 Julie Anglesey - Starting a business over 50

In today’s episode, I chat with Julie Anglesey from Renovating Made Easy. Julie was on site in her car when we recorded this episode. She teaches frustrated property investors to become fearlessly profitable renovators.
Splitting from her husband after renovating their second house together, did not stop Julie from following her passion of renovating houses. Hear how she went from being a housewife, working a full-time job to suddenly giving up her job, having no borrowing capacity, and a mortgage on the house she was living in, to flipping houses for profit.
Julie shares her story of taking lifelong experiences and turning them into a business at the age of 53, believing it’s never too early or too late to create your dream life, no matter your age or financial circumstances. While wondering how she was going to cope financially Julie was invited to a property investors meeting to do a presentation about the flips her and her husband had done. You will not believe what happened the very next day.
Looking back over the years Julie shares some of the lessons she’s learnt along the way, the things she wished she’d done sooner, and some of the frustrations she’s encountered in business.
Get ready to be inspired, ladies!
Julie is now ready to release her How to Renovate for Profit online course, so
renovators from all over Australia can access her simple system and become clear, focused, and confident house flippers.
 
https://www.facebook.com/renovatingmadeeasy
https://www.facebook.com/groups/578649682651126
https://www.facebook.com/groups/470258611334768
https://www.youtube.com/channel/UCEuNnYdfsZ9bvdUk22_JoFA
https://www.pinterest.com.mx/julieanglesey50/
https://www.instagram.com/renovatingmadeeasy/

EP35 - Veronique Lutchmaya - Starting a Business over 50

In today’s episode, I chat to Véronique - Founder and Director of Unique Tenants Consult. Hear what inspired her to start a business over 50, the legacy she wants to leave, and what guides her every day to enrich the lives of tenants.
With a bachelor’s degree, and an advocate for lifelong learning, Véronique knew she had to educate herself if she was going to educate others, hear how she went about that.  Sharing what she has found most daunting, and how she found social media such a huge learning curve.
Having been a tenant who experienced rental issues herself, as well as being unemployed for five years, and experiencing ageism when trying to find employment, she felt depleted on all levels. Driven by her passion to help others, and make a difference, she’s out to educate and inform tenants of their rental rights and responsibilities and make suggestions to help them negotiate a mutual satisfactory outcome as they have sometimes been misled.
We chat about the experience age brings, and the skills we have now compared to when we were younger. Self-doubt! Imposter syndrome! Questioning why am I doing this? We must believe in ourselves and keep our eyes focused on the goal.
Véronique always thinks “How can I use what I’ve learnt today and how can I share that with my tenants and my community to enrich the lives of other people”
Here’s where you can connect with Véronique:
www.tenantsconsult.com.au
Facebook.com/TenantsConsult

EP34 - Kerry Ridley - Starting a Business over 50

In today’s episode, Sarah chats with quirky Kerry Ridley, owner of My Little Bookshop. Recalling travelling with her family to be one of the best experiences of her life.
Tune in to hear Kerry’s journey to how My Little Bookshop began, to what it looks like today only 3 years after she started her own business in her 50’s. Sarah and Kerry laugh about the things people say that we put up with when we’re younger compared to what we put up with as we grow older, and wiser.  
Kerry shares her advice to anyone looking to start their own business later in life - she’s sure glad she did. There are so many women out there over 50 doing their own thing and kicking goals - don’t regret not giving it a go. There’s also talk of confidence, feeling less inclined to explain yourself, and not having to deal with the self-doubt her younger self would if she had taken this path sooner.
Hear how she sold her first book, and all the fun things that take place inside her beautiful indi bookshop located on Rockingham Foreshore here in Western Australia. A place for community, empowering women, and inclusivity.
Such an inspirational podcast for women listeners of any age.
Jump over to Kerry’s website and check out the calendar of events in the ‘What’s coming up’ section, or connect via socials:
https://www.mylittlebookshop.com.au/
https://www.facebook.com/Mylittlebookshop19/
https://www.instagram.com/mylittlebookshop_/?hl=en

EP33 - Lessons from a Digital Course Launch with Sarah from Online Social Butterfly

This year I’ve been upskilling in terms of how to do a great launch. I wanted to share with you some of the things I’ve tried, what worked and didn’t work and how I keep moving forward to add success.
Creating an online course is like creating another business, it’s exhausting. It’s not only important to have a plan, but also just as important to make sure you have some support before and during your launch as it really can take over your life, taking you away from other activities.
I share my recommendations for all things to consider from building momentum, making the time to respond to your audience, social media, bonuses, discounts, bumps, upsells and down sells. There’s more involved than you may think. From cart open countdowns, different time zones, email marketing, the list goes on.
I also share where I’d like to be when I launch next year and 2024.  
Showing-up before and during your launch is imperative, people need to hear what you’ve got to offer and how it’s going to help them. Try out different types of content and see what lands with your audience.
Remember, every time we launch, we learn and grow. I’d love to hear how you get on if you’ve had a launch and your key takeaways and learnings for next time.  
Don’t forget to leave a review and subscribe so you don’t miss an episode. Happy listening!
 

EP32 - Stephanie Ritz - Being location independent

Starting as a teen mom with limited financial resources, Stephanie put herself through college, started two successful businesses and quickly rose to leadership positions in multiple corporate roles. These days she’s travelling the world alongside running her business, promoting the opportunity for her clients to live their best life of freedom and abundance in whatever way is meaningful to them.
One of her favourite sayings is “The money is in the mindset”. Adding “I could easily give you the strategy to become a successful business owner, but if you don’t believe it, you won’t implement it in a way and show up in a way that will actually attract money into your business.”
Tune in to hear what inspired Stephanie to make plans and become a location independent entrepreneur, as she shares her story so far.
Hear how she makes it work for her and her clients, creating a schedule that works for her life, and clients around the world in different time zones. One being intentional with days you work like a regular job, not forgetting to factor in time off to enjoy the culture of wherever you are in the world. Oh imagine!
An extrovert by nature, Stephanie finds it easy to strike up a conversation. By doing this she’s met some incredible people along the way. She also tells us what she does to stay connected with friends and family while she’s on her travels, and what she does to make sure she’s not lonely.
Don’t miss this episode if you’re dreaming of becoming a digital nomad, incorporating work and travel. Stephanie shares many tips and stories of her journey so far, it’s fascinating.
Can you guess where abouts in the world Stephanie recorded this episode from?
 
If you’d like to connect with Stephanie, here is where you’ll find her:
Clubhouse: www.clubhouse.com/@stephanieritz
Instagram: www.instagram.com/stephanieritz.co
LinkedIn: www.linkedin.com/in/stephanie-ritz

EP31 - Constanze Kuhn - Branding and marketing materials

Studying in Hamburg at the Institute to Graphic Design, Constanze is passionate about creating a brand you love, and want to show off.  She shares the inspiration behind starting her own business after working for medium to large agencies both here in Perth, and in Germany.
Tune in to hear her response when Sarah bravely asks, do I need a professional logo now we have Canva? Chatting all things brand identity, from colours to fonts, as well as all the other elements that make up a brand.
This episode is for you if you’re wondering what it’s like to work with a graphic designer. You may have been in business for a while, starting to get recognised but don’t feel as though you have all your branding elements in place giving you the confidence to show up where you’d like.  
Constanze takes what’s in your head and in your heart and brings it to life, starting by asking a set of specific questions of what you do and don’t like.
Whether you’re working with a graphic designer to create a whole new brand, or polish the elements you already have, after working with Constanze you will walk away with your very own style guide which will help you be consistent across all your marketing, so you’re recognised by your ideal clients immediately.  
Tune in to hear what you can be thinking about before hiring a graphic designer. Interestingly it’s not just about you.
If you’re ready to stand out from the rest, here is where you can connect with Constanze.
 
Connect with
@ckgraphicdesignperth

EP30 - Alicia Menkveld - Simple strategies to sell with confidence

Alicia settles into her very first podcast interview by sharing how she went from being a qualified teacher to where she is today.
So much wisdom shared in this episode when it comes to making sales easy, not sleazy. How as women we’re often reluctant to talk about sales, and money, but we’re very good at building relationships, and making connections with people, seeing how we can help them. Hear Alicia’s simple strategies to reframe our approach to doing sales our way.  Some may surprise you!
They chat about the tricks not to miss when you’re getting leads through the door to the importance of nurturing the customers we already have.  
Alicia shares some fabulous insights into the things we need to consider when looking at whether our product or service is profitable. Especially when studies show it’s 5 times more expensive to get a new customer. Selling to existing customers has a 60-70% success rate v’s only a 5-20% success rate when you sell to new customers. Only 18% of companies focus on keeping their customers.
They also touch on what to factor in when calculating how to make a profit whether you’re selling a service or a product.  
If you’ve been feeling a bit of a slump or lack of motivation when it comes to sales, I highly recommend tuning into this episode for some inspiration. You never know where it may lead.
If you’d like to connect with Alicia or hear more about her consulting, coaching and training packages to help you build your bank account daily, here is where you’ll find her:
https://www.instagram.com/aliciamenkveld/
https://www.facebook.com/SavvyinSmallBusiness
https://www.linkedin.com/in/aliciamenkveld/
https://www.Aliciamenkveld.com to download Alicia’s free guide.

EP29 - Danni Green – The Key to a Good Website with Danni Green

Danni creates websites using WordPress and Divi. She loves the flexibility, and the fact once she’s handed it over, you have full control giving you the ability to maintain it. Tune in to hear why it’s important you have control of your website.   
Hear what she has to say to look out for if you’re initially swayed into choosing a cheaper option, and why this could end up costing you more money over time.  
Danni recommends being open and upfront when shopping around for a website designer, make sure you connect with the person you are going to be working with, be clear on your budget and what you want, and that it’s ok to start with a homepage and build from there.
Your business is forever changing so don’t wait until you’ve got all your content together to launch it, get a homepage built, and you can expand from there. Both agree that done is better than perfect. Comparing building a website to building a house; it’s always going to need maintenance, changes, and improvements.
If you work with Danni, as well as handing over your website she will provide you with a recorded handover which answers all the questions specific to your website, so you’re able to refer to at any point, helping you to make your own changes, and not having to pay for someone else to do them for you.  
She also shares the basics you need to know the answer to as you begin the process of working with a web designer; Who are you? Who are you servicing? What services do you provide? And more.
If you’d like to work with Danni, or connect with her on social media, this is where you’ll find her:
https://instagram.com/blackcactus_digital/
https://facebook.com/blackcactusdigital/

EP28 - Lead Magnets

Don’t worry if you’re new to lead magnets, or haven’t heard this terminology before, Sarah tells us what a lead magnet is, why it’s a super important marketing activity for your business, and how to go about choosing one for you and your audience.
A lead magnet, or perhaps you know it as a freebie, or an opt-in is a free resource you will give your audience in exchange for their email address. Ultimately, it leads people in to buy from you.
Sarah shares some ideas for what your lead magnet can look like when it comes to what you are going to giveaway to your audience, and the things to consider when creating one. Plus, what to do next.
Whether you’re selling a product or a service, you need to know the answers to what would my audience like to know before they purchase from me? What does the customer journey look like for them? How can I show I’m an expert in my field?
You might be interested to hear Sarah share the two assets in her business that she will not be giving up.
Sarah laughs as she talks about a lead magnet she came up with for her business which ultimately leads her audience elsewhere, but hey… she’s all about sharing the love.   
There are two ways you can build your list, the organic way, or by using FB Ads.
Today’s episode is sponsored by Sarah’s course ‘The List Builders Lounge’. If you’re looking to skyrocket your list building efforts and want to find out more, here is the link:
Facebook Marketing Course | Facebook Marketing Specialist | Online Social Butterfly
Don’t forget to leave a review and subscribe so you don’t miss an episode. Happy listening!

EP27 - Caitriona Forde - Tips to Stay Cybersafe

Growing up in rural Ireland, IT wasn’t the expected career choice for Caitriona. After finishing University, it was clear to her she didn’t want to become the accountant she thought she did.
More than ever small businesses are contacting her for help after they have been impacted by cybercrime. Don’t let this be you!
If Cait had a dollar for every time someone contacted her to say “I never thought it would happen to me” she’d be a very rich woman. Caitriona is here to help prevent it from happening in the first place, sharing her advice on the things we need to consider and put in place when it comes to keeping us safe online.
Did you know 60% of small businesses impacted by a cyber incident never fully recover. Businesses need to understand the tactics hackers might use to manipulate into paying fake invoices, also making sure you can recover, having systems and processes in place for this.
How important it is to get the basics right to stay safe online. What are the basics?
What we need to consider, and actions to take. Ask yourself… How would your business continue to operate if you couldn’t log on tomorrow? Could you keep operating? How long would it take you to recover? It’s a scary thought, one not to be ignored.
She also shares the most common scams happening at the moment. Without knowing we give away a lot of information about ourselves online that hackers can use against us. You may be shocked to hear her share the small business whose website was hacked.
Cait wraps up by sharing how you can work with her.  She delivers a lot of free workshops, a one hour business health check, and has recently created a one-day workshop (next one is October 2022) because she knows one of the biggest challenges for small business owners is they know what they need but perhaps don’t have the confidence to deal with it, we’re talking password managers, multi factor authenticator etc.. you get to do a full review of your risks as well as fixing up any issues all in one day.
 
Here is where you can connect with Caitriona:
https://www.linkedin.com/in/caitrionaforde/
https://www.instagram.com/cait_cybersafe/
https://www.facebook.com/caitbusinessconsulting