EP72 - Meta Month: Mastering Meta Ads Q & A

In this episode of The Social Circus, host Sarah Thomson answers questions from listeners about running successful Meta ads. She covers topics such as targeting specific geographic areas, determining a good cost per acquisition (CPA) or cost per click (CPC), choosing the right audience size, knowing when to make adjustments to an ad, and the order in which to test different components of an ad. Sarah emphasizes the importance of testing and patience when running ads, and shares her personal strategies for achieving success with Meta ads.

Key Takeaways:

1. Targeting specific geographic areas is possible in Meta ads, and it's important to consider the distance people are willing to travel for events or services.
2. The ideal CPA or CPC depends on the value and profitability of the desired action or conversion.
3. A good audience size for Meta ads is between 250,000 and 2 million, depending on the targeting criteria.
4. It's best to wait until an ad has generated at least 100 results before making any adjustments.
5. When testing different components of an ad, start with images, then move on to audiences, placements, call-to-action buttons, headlines, and finally ad copy.

Quotes:

• "Successful people fail fast and fail often." - Jenny Cole