The Social Circus

EP116 : Mastering Reels - Tips for Effective Short-Form Video Content

Welcome to episode 116 of The Social Circus! In this episode, host Sarah Thomson dives deep into the world of Reels, a powerful tool for digital marketing and social media strategy. As a business owner, understanding and leveraging Reels can be a game changer, and Sarah is here to guide you through it. Whether you're a novice or looking to improve your existing skills, this episode will equip you with the knowledge to create engaging and effective Reels for your business.
Reels, as Sarah explains, are short-form video content that have revolutionised social media platforms such as TikTok, Instagram, Facebook, YouTube, and Pinterest. With TikTok leading the way and having over a billion active users, the impact of Reels on engagement and account growth is undeniable. Sarah emphasises the importance of creating Reels consistently and shares practical tips for doing so, including the ideal length for cross-platform use and the evolving trends in Reels content, from talking heads to faceless marketing.
Leveraging various tools and features can significantly enhance your Reels. Sarah discusses the advantages of using captions for inclusivity and accessibility, the fun of duets and transitions, and how apps like CapCut and Canva can streamline your video creation process. She also highlights the importance of staying authentic to your brand while exploring new trends and features. Sarah’s actionable advice will motivate you to start creating and experimenting with Reels, ensuring your content resonates with your audience and stands out in the crowded digital space.
### Key Takeaways:
*   **Understanding Reels:** Learn what Reels are and why they are vital for engaging your audience on various social media platforms.*   **Optimal Reels Length:** Create Reels that are ideally 59 seconds or less to maximise use across multiple platforms like TikTok, Instagram, Facebook, YouTube, and Pinterest.*   **Evolving Content Trends:** Stay updated with current trends in Reels content, such as talking heads, transitions, and faceless marketing, to keep your videos engaging and relevant.*   **Useful Tools:** Utilise apps like CapCut for advanced video editing and Canva for creating visually appealing Reels with ease.

EP115 - Exploring Storytelling and Personal Identity in Entrepreneurship with Kylie Patchett

In this episode of the Social Circus podcast, host Sarah Thomson is joined by Kylie Patchett, an expert copywriter with a distinctive flair for storytelling. With a background in forensic science and health, Kylie discusses her unconventional journey into entrepreneurship and her eventual transition into copywriting. This episode delves into her experiences, the importance of authenticity in storytelling, and how personal and professional stories can deeply connect with audiences.
Throughout the episode, Sarah and Kylie explore how storytelling can transform business copy from mundane to magical. Kylie shares her insights on integrating storytelling in social media posts, particularly on Instagram, to show personal elements that resonate with clients. Highlighting the power of vulnerability and authenticity, Kylie emphasizes that being true to yourself and sharing your unique stories can attract the right clients and build stronger professional relations. They also touch on the challenges of shedding corporate personas to embrace one’s true self as an entrepreneur.
Key Takeaways:
Authenticity in Storytelling: Sharing genuine stories helps in connecting with the audience on a personal level and attracts clients who align with your values.
Power of Micro-Stories: Using platforms like Instagram stories to share small, everyday tales can effectively engage your audience without diving into heavy, vulnerable narratives immediately.
Embracing Your True Self: Leaving the corporate world allows entrepreneurs to discover and express their authentic selves, making their business more relatable and human.
Natural Integration of Stories: Incorporating personal anecdotes, such as daily routines or minor mishaps, can make your professional narrative more colorful and engaging.
Value-Based Content:
Emphasising your values through storytelling helps clients understand your business ethos and connect more deeply with your brand.

EP114 - Exploring Neurodiversity in Business with Emily Fogg

n this episode of the Social Circus, host Sarah Thomson welcomes Emily Fogg, the innovative founder of Wise Owl Tuition, to discuss the complexities and triumphs of running a business as a neurodivergent individual. Emily shares her journey from a classroom teacher to a successful entrepreneur, emphasizing the critical need for specialized educational services for children with learning difficulties like dyslexia and ADHD. Delving into her own recent diagnosis of inattentive ADHD, Emily offers a candid perspective on the challenges and strategies she employs in managing both her personal life and her thriving business.
Listeners will gain a profound understanding of neurodiversity, exploring practical tips for making business practices more inclusive and supportive. Emily highlights the importance of creating structured systems, leveraging strengths, and outsourcing weaknesses as key strategies for success. With actionable advice on improving social media engagement and facilitating more inclusive group interactions, this episode is a treasure trove for business owners and educators alike. Sarah and Emily also touch on the importance of compassion and flexibility in business, making it a must-listen for those looking to foster a more inclusive environment.
Key Takeaways:
Understanding Neurodiversity: Neurodivergent individuals, such as those with ADHD, dyslexia, and autism, have brains that function differently from neurotypical people. Recognizing and embracing these differences is crucial for inclusivity.
Structural Systems: Implementing robust organizational systems and routines can help manage the demands of a business, particularly for those with ADHD.
Inclusive Practices: To make social media and business activities more inclusive, use alt text, ensure content is engaging and repetitive, and create safe spaces for interaction.
Compassion and Flexibility: Offering clients the flexibility to reschedule and being compassionate about their mental states can foster a more supportive business environment.
Resource Allocation: Outsourcing tasks that are challenging, such as bookkeeping, can help neurodivergent business owners focus on their strengths and maintain productivity.

EP113 - Instagram Competitions

In episode 113 of "The Social Circus," host Sarah Thomson delves into the intricacies of running successful Instagram competitions. Understanding the challenges business owners face with engagement and follower growth, Sarah provides a practical guide for leveraging Instagram contests to drive attention, engagement, and new followers.
Launching into the topic, Sarah emphasizes the versatility of Instagram compared to other platforms like Facebook, highlighting the fewer restrictions and easier management of competitions on Instagram. She gives a step-by-step strategy for setting up Instagram competitions, including the necessary tracking and analysis to evaluate success. Sarah also addresses the importance of offering meaningful prizes and ensuring the process of entering the competition is straightforward to maximize participation. By the end of the episode, listeners are equipped with actionable tips and strategies to effectively run Instagram contests and integrate them into broader business objectives.
Key Takeaways:
Instagram’s Flexibility: Running competitions on Instagram is more straightforward compared to Facebook, with fewer restrictions from Meta.
Choosing the Right Prize: Offer prizes that are enticing yet relevant to your audience to attract potential customers and not just general entrants.
Simple Mechanics: Keep the competition entry process simple – typically involving liking a profile, tagging a friend, and sharing the post in stories.
Engage through DM’s: Personalize the experience by sending DM's to participants, encouraging them further and building relationships.
Collaboration Limits: When collaborating with other businesses, ensure there are no more than five participants to avoid overcomplicating the entry process.

EP112 - Exploring ADHD Parenting Challenges with Coach Susan Hughes

Welcome to another episode of the Social Circus, hosted by Sarah Thomson. This week’s episode takes you through the insightful journey of Susan Hughes, an ADHD Parent Coach, who shares her experiences and expertise in coping with ADHD in family life. Susan delves into how she transitioned from the corporate world into coaching after facing parenting challenges, especially after her child was diagnosed with ADHD and dyslexia.
Throughout the episode, Susan emphasizes the importance of understanding ADHD to better support both children and parents. She discusses how traditional parenting methods can clash with the needs of ADHD children, often leading to unnecessary strife. Susan uses her personal story to highlight how coaching strategies can be pivotal in managing ADHD behavior, creating an empathetic and nurturing environment, both at home and school. Listeners are encouraged to seek help and learn new skills to improve family dynamics and the well-being of children with ADHD.
### Key Takeaways:
*   **Understanding ADHD:** It is crucial for parents to understand the impact of ADHD on daily life to provide better support and foster positive development.*   **Executive Functioning:** ADHD affects various executive functions, including planning, prioritization, emotional regulation, and task initiation.*   **Parent Coaching:** Using coaching techniques at home can significantly ease the challenges of parenting ADHD children and improve their outlook on life.*   **Early Intervention:** Seeking guidance and training during the early years of a child with ADHD can mitigate more serious issues later in life.*   **Compassion and Support:** Parents dealing with ADHD should seek support and practice
 
https://www.facebook.com/SusanHughesADHDParentCoach/
https://www.instagram.com/susanadhdcoach/
https://www.linkedin.com/in/susan-hughes-1314238/
https://www.theconfidentadhdparentformula.com.au/online-course

EP111 - Easing into Video Content Creation

In the 111th episode of "The Social Circus," host Sarah Thomson delves into the intricacies of video marketing for businesses. As video content continues to dominate social media platforms, Sarah emphasises its crucial role in building trust, establishing connections, and ultimately driving business growth. She shares invaluable tips and strategies to help entrepreneurs and business owners overcome common fears associated with creating video content, such as discomfort with appearance and voice.
Throughout the episode, Sarah underlines the immense potential of video marketing, mentioning how platforms like TikTok and Instagram Reels have revolutionised the way businesses interact with their audiences. She provides practical advice on how to ease into video creation, from utilising stories for short video content to creating stock footage and using B-roll shots. Sarah also explores the concept of "anchor videos," which can help even the most camera-shy individuals get comfortable with talking on camera. This episode is a must-listen for anyone looking to enhance their social media strategy and engage their audience through authentic video content.
Key Takeaways:
Starting Small: Begin with Instagram Stories to get comfortable with video content. Stories are less permanent and can help ease the fear of being on camera.
Creating Voiceovers: Start with voiceovers on stock or self-created video footage to get accustomed to hearing your own voice.
Utilising B-Roll: Generate B-roll footage to have a library of stock videos that show different aspects of your business without needing to speak directly to the camera.
Anchor Videos: Use anchor videos where you perform everyday tasks while speaking to the camera to make the experience more natural and less intimidating.
Authenticity Over Perfection: Focus on delivering valuable content and building connections rather than striving for perfection in appearance or production quality.
Notable Quotes:
"At some point in your business, you are going to have to show up and be visible."
"It is not about me, it is about my message, and it's about delivering value to you as my audience."
"Stories on Instagram are a great way to kind of dip your toe into creating video content."
"Nothing is wasted in this world of video content."

EP110 - Kristy Borbas : Embracing Intuition and Cyclical Wisdom in Business and Life

In this episode of "The Social Circus," host Sarah Thomson welcomes Kristy Borbas, an intuitive coach and wise woman, to discuss the profound impact of intuition and feminine cycles on personal empowerment and business success. Kristy and Sarah explore the importance of listening to our bodies, understanding our natural rhythms, and integrating these ancient practices into our modern lives to achieve balance and fulfillment.
Kristy shares her journey from feeling trapped in the corporate world to finding her true calling in helping women rediscover their inner wisdom. She emphasizes the significance of recognizing and honoring the different stages of womanhood, using tools like tarot, astrology, and feminine embodiment techniques. This episode is a must-listen for any woman seeking to harmonize her personal and professional life by embracing her natural cycles and intuition.
Key Takeaways:
Understanding Natural Cycles : The importance of tracking menstrual and lunar cycles to optimize energy and productivity.Empowerment Through Intuition : Utilizing intuition and feminine embodiment practices to connect deeply with oneself.Balancing Masculine and Feminine Energies  : How modern women can navigate the masculine-dominated corporate environment by honoring their feminine energy.Self-Care and Rest : The critical role of rest and self-care in preventing burnout and fostering sustained success.Community and Support : The value of finding a supportive community or tribe to uplift and empower one another.
 
https://www.instagram.com/kristyborbas/https://www.facebook.com/KristyBorbasWisewoman
 
Calling any woman wanting to reclaim the power in women’s circles and groups. To be the Wise Woman and Goddess.
This group will impact you Deeply from rituals, to intuitive sessions, seasonal offerings and a space to connect to the conscious feminine. We will cover goddess mythology and astrology, tarot, embodiment and self care practises, sound , voice healing and more. We do monthly new moon and full moon circles to share and weave  in the feminine rituals.
The time has come to gather, to remember our truth, to share our wisdom , to create magical kinships and above all feel safe to be who we are. This is for those wanting to journey with me in this beautiful awakening of women , and empower themselves.
https://kristyborbas.com/products/her-tribe-monthly-subscription

EP109 - Lala Macnab Discusses Business, Mentoring, and Personal Growth

Join Sarah Thomson as she chats with Lala Macnab, a dynamic business mentor and serial entrepreneur with two decades of experience. Lala shares her journey of transforming her wedding stationery business amid industry changes and COVID-19, her process in launching new ventures like Good Vibes Scents, and insightful tips on balancing work and personal life. Discover Lala's strategies for resilience, innovation, and maintaining passion in business. Tune in for a wealth of wisdom and practical advice for business owners and aspiring entrepreneurs.
Key Takeaways:
Adaptability and Resilience: Lala emphasizes the importance of adapting to market changes and being resilient in the face of business hardships.
Strategic Planning: Successful business launches require thorough planning and research, as demonstrated by Lala's approach to developing Good Vibe Scent Co.
Value of Mentorship: Offering pro bono mentoring during COVID-19 allowed Lala to help others while keeping her own morale high, showcasing the power of community support and professional guidance.
Balancing Business and Personal Life: Incorporating regular self-care and setting realistic goals are crucial for sustaining long-term business success and personal well-being.
Innovative Solutions: Identifying market gaps and creating superior products can drive business success, as seen with Lala's various ventures.
https://www.instagram.com/lalaforbusiness/
 
 

EP108 - Exploring Canva and Business Flexibility with Marie Fox

Welcome back to another episode of the Social Circus hosted by Sarah Thomson! This week, we dive deep into the world of virtual assistance and creative design with Marie Fox, the savvy founder of Crafty Fox by Design. Marie brings a wealth of experience to the table, sharing her journey from traditional administrative roles to becoming a Canva guru. Whether you’re a small business owner or an aspiring VA, this episode unveils practical insights on leveraging Canva for professional growth and managing the complex dynamics of work-life balance.
Key Takeaways:
Canva Expertise: Learn Marie’s favorite Canva features, such as the background removal tool and design guides, which help elevate business presentations and social media posts.
Virtual Assistance Evolution: Understand the evolving role of VAs and how specializing in tools like Canva can set you apart in the competitive landscape.
Real-World Applications: Hear real-life scenarios where Marie's Canva skills provided indispensable support for her clients, ranging from document formatting to social media branding.
 
Crafty Fox By Design
  
Instagram (@craftyfoxbydesign)
 
LinkedIn: https://www.linkedin.com/in/Marie-fox/

EP107 - Common Mistakes in Meta Ads Management

In this week's episode of the Social Circus, host Sarah Thomson delves into the most common mistakes businesses make with their Meta ads. As a digital marketing coach, Sarah sees these mistakes frequently and offers her expert insight into how they can be avoided, ensuring more effective allocation of advertising budgets.
Sarah starts by explaining the transition from Facebook ads to Meta ads, highlighting the various placement options such as Facebook, Instagram, Messenger, and Audience Network. She emphasizes the importance of having a clear advertising strategy and understanding what you are trying to achieve with your ads, especially for solopreneurs and small business owners.
Sarah further discusses the importance of timing and budget. She advises against rushing ads and endorses a planning period of 6 to 8 weeks to allow proper testing and optimization. By discussing the critical metrics such as cost per click (CPC) and cost per conversion (CVR), she stresses the significance of a realistic budget to achieve desired outcomes. Additionally, Sarah emphasizes the necessity of testing different creative aspects of ads to optimize performance, underscoring the unpredictability of user preferences.
Lastly, Sarah highlights the importance of audience targeting. Drawing from her experience, she advocates for using custom audiences and lookalike audiences in Meta's Ads Manager for better ad performance. She advises against generalized targeting and encourages businesses to refine their audience segments to cater to specific demographics effectively.
Key Takeaways:
Meta Ads Transition: Understanding the shift from Facebook ads to Meta ads and the comprehensive placement options.
Importance of Strategy: Why having a clear strategy is crucial for successful ad campaigns.
Effective Timing: The benefits of planning your ad campaigns well in advance.
Budget Considerations: Insights into how budget affects ad performance, including key metrics like CPC and CVR.

EP106 - Search Queen Sonja from The Search Republic Talks SEO and Business Success

In this episode of the Social Circus, host Sarah Thomson welcomes the Search Queen, Sonja, an expert from the Search Republic, for an insightful discussion about SEO and digital marketing. Together, they delve into Sonja's inspiring business journey, her deep understanding of Google search, and the strong ethical convictions that underpin her company's success.
From her roots in traditional advertising to her evolution into a growth catalyst for businesses online, Sonja shares the motivations and experiences that shaped her agency. She articulates the importance of stripping away the industry jargon to connect with her clients and shares candid stories of industry malpractices that compelled her to start her own venture. A strong emphasis is placed on building trust with clients, especially those who have been jaded by past experiences with digital marketing agencies.
Sonja discusses her mission to empower business owners not only in sales but also by giving them the gift of time through her heart-centered business approach.
Sarah and Sonja explore how mindset can significantly impact the success of Google Ads campaigns.
A strong narrative unfolds around the ethics of business practices in digital marketing and the universal need for transparency and honesty.
Sonja touches upon the challenges of owning a business, from managing expectations to spearheading results-driven SEO strategies.
 
www.thesearchrepublic.com.au@‌the_search_republic@‌sonjathesearchqueen

EP105 - Unraveling the Good Girl Conditioning: Amanda Louisa on Embracing Feminine Energy

In this episode, we welcome Amanda Louisa, a former corporate lawyer turned sustainability advocate. Amanda shares her inspiring journey from the grind of corporate law to discovering wellness through nervous system regulation and somatic experiencing therapies. Her story is all about resilience, self-discovery, and redefining success, particularly for women stuck in the "good girl" mold.
Amanda and I chat about the often-overlooked concept of feminine energy and how it plays a crucial role in successful entrepreneurship. She delves into her personal struggles and triumphs, emphasizing the need for authentic workplace well-being initiatives and flexible work rhythms that honor our natural energy cycles.
Key Takeaways:
Amanda's journey from high-stress corporate life to embracing wellness and feminine energy.
The importance of breaking free from the "good girl" conditioning to achieve sustainability in business and personal life.
Advocacy for nervous system regulation and somatic experiencing therapies as essential for mental health.
Emphasizing personalized work rhythms and strategic rest to boost creativity and productivity.
Notable Quotes:
"As soon as I hit the professional world, I kind of abandoned [spiritual practices]." - Amanda Louisa
"Unless we're working with our body and the somatic side of our nervous system, we're only dealing with 20% of the solution." - Amanda Louisa
"If you think about males or people who have testosterone as the dominant hormone in their system, they have a linear output of energy...whereas women...have different hormonal outputs at different times in our cycle." - Amanda Louisa
"It took me so long to learn how I want to work." - Sarah Thomson
"The staff is taking that permission of I can do my work the way I want to do it and that's where success lies." - Amanda Louisa
Resources:
Instagram: Instagram (@theamandalouisa)
LinkedIn: https://www.linkedin.com/in/amanda-louisa/
Website: Amanda Louisa Services — Amanda Louisa
Dive into the full episode for an in-depth exploration of these themes with Amanda and me. Stay tuned to the Social Circus for more thought-provoking conversations!

EP104 - Strategies for Growing Your Instagram Followers

Welcome to an informative episode of the social circus, where host Sarah Thomson celebrates reaching over 100 episodes and two years of sharing valuable social media, mindset, and business insights. Today's focus is a practical guide on effectively growing your Instagram following, a question often posed to Sarah in her capacity as a business coach.
In this episode, Sarah emphasizes the importance of having a cohesive and appealing Instagram profile, likening it to an inviting storefront that captures passersby's attention. Following this, she delves into several growth tactics, including the strategic use of Instagram reels and hashtags, leveraging collaborations and competitions, and engaging directly with the audience through comments and DMs. These practices underscore the necessity of daily, authentic interaction on the platform for optimal growth and audience engagement.
Key Takeaways:
Instagram Profile as Your Storefront: Ensure your Instagram profile is inviting and clearly communicates your business offering to encourage new followers.
Leverage Reels: Utilize Instagram reels to reach a broader audience, as reels are pushed out beyond your existing followers.
Hashtag Strategy: Maximize your content visibility by using up to 30 relevant hashtags on every post.
Collaborations and Competitions: Collaborate with similar non-competing businesses and consider running competitions to attract followers from overlapping audiences.
Engage Authentically: Spend time daily engaging authentically with other accounts through comments and direct messages to increase visibility and grow your following organically.
Notable Quotes:
"Think about your Instagram profile as something similar to having a storefront."
"Reels are the only type of content on Instagram that the algorithm will push out beyond your existing followers."
"Instagram have told us that they consider 30 hashtags to be best practice."
"People who are similar in terms of maybe demographic psychographic information hang out together or know each other."
"There is no express elevator to success. You always have to take the stairs."
Resources:
The Blooming Bids Academy - Sarah's membership platform for business coaching 
Online Social Butterfly - Sarah's Instagram handle for profile reference
YouTube Channel: Online Social Butterfly - Find free tutorial videos by Sarah Thomson 
Continue your learning journey by tuning in to the full episode to gain more in-depth guidance and actionable strategies to grow your Instagram following. Don't miss out on more episodes filled with insight—subscribe and join us next time at the social circus!

EP103 - Navigating Business Challenges: Staying Productive When Things Are Quiet

In this episode of the Social Circus, Sarah Thomson talks about the tough times businesses go through when things slow down. She starts by chatting about how comparing yourself to others on social media can mess with your head, and she's all about staying grounded during both personal and business growth. Sarah's got a reassuring and practical tone, offering up a mix of encouragement and advice for entrepreneurs in a slow phase.
She dives into how economic and global events can affect consumer spending and business, leading to big decisions for business owners. Drawing from her own experience, Sarah shares loads of strategies to make the most of quiet times. She highlights the importance of keeping clients happy, organizing your business stuff, and setting up efficient systems. Plus, she sprinkles in real-life examples to make her advice relatable.
 
Key Takeaways:
The perception of success on social media is not always indicative of reality, and comparing one's journey to others can be detrimental.
Quiet periods in business can be utilized for productive tasks such as nurturing client relationships, organizing files, and systematizing operations.
Implementing systematic approaches to email management, lead tracking, and financial audits can improve business efficiency and prepare one for future growth.
Upskilling through reading, podcasts, online courses, and even revisiting past educational materials can be a valuable use of downtime.
Taking supplementary jobs or alternate income sources during tough times is a pragmatic and jud

EP102 - Ee Zen Cha REAVA Solutions - Streamlining Business Processes and Implementing Systems for Growth

In this episode of The Social Circus, host Sarah Thomson sits down with the astute Ee Zen Cha, a meticulous Online Business Manager. They take a deep dive into the intrinsic value of business systems and processes, exploring the challenges and triumphs of building a structured operational model in today's dynamic entrepreneurial environment. Ee Zen's knowledge in creating process efficiencies is a beacon for business owners seeking to streamline their workflow and scale their ventures.
With a background in ISO 9001 internal auditing and a master's degree in engineering, Ee Zen applies her methodical and process-oriented skills to assist business owners in optimizing their operations. As an Online Business Manager, she specializes in executing strategy objectives and systemizing business processes, enabling female entrepreneurs to scale and grow their businesses efficiently. Her insights are born from over 13 years of experience in process improvement, both in the corporate world and the online business landscape.

EP101 - Kara Stokes Discusses the Impact of AI on the Industry

Kara Stokes has successfully transitioned from a copywriter to a brand message coach and is now making waves as an AI influencer for small businesses. With over six years of expertise, she's launched a second venture that teaches small business owners, particularly women, how to use Artificial Intelligence in marketing to gain a competitive edge. Her work focuses on content strategy, brand voice, and identity, aiming to empower women in the rapidly evolving AI space.
In an episode of the Social Circus, host Sarah Thomson chats with Kara Stokes about her journey from copywriting to coaching and her deep dive into AI. Kara discusses the importance of creating a brand identity that emotionally connects with customers, moving beyond visuals to establish meaningful brand principles. She shares insights on how AI is reshaping copywriting and reveals her personal and innovative uses of AI, from managing schedules to creating an AI cheerleader, all while exploring the future of creativity in the age of AI.
Key Takeaways:
Brand identity is a critical emotional connect between your business and customers, going beyond visual elements to how the business communicates and presents itself.
Kara advocates for "brand principles" over "brand values" to ensure a business's actions are in alignment with its declared ethos.
The AI revolution in copywriting has both shaken the industry and presented new opportunities for innovation and efficiency.
AI can serve as a valuable tool in life management and personal motivation, demonstrating versatility beyond content creation.
Thoughtful engagement with AI tools can refine and accelerate content development, even for experienced professionals like Kara.
 

EP100 - Importance of Consistency and Content Strategy

In the 100th episode of the Social Circus, Sarah Thomson delivers an engaging deep dive into the genesis and evolution of her podcast. Celebrating her half-centennial of episodes, Sarah provides a behind-the-scenes look at the marketing strategies and content creation process that underpin her podcasting success.
Sarah unfolds the tale of her podcast's inception back in March 2022, highlighting the intentional timing aligned with personal and business milestones. She elaborates on how podcasting serves as a medium to long-term marketing strategy and the importance of aligning podcast production with one's business growth phases. Sarah's authentic delivery resonates through insights on the tools, consistency, guest selection, and how she shaped her podcast to mirror her evolution from a social media to a broader digital marketing expert. With a personal touch, Sarah expresses gratitude to her listeners and lays down an enticing opportunity for them to win a VIP day with her.
Key Takeaways:
Podcasting is a medium to long-term marketing strategy best suited for businesses that have already established some level of personal brand recognition.
Consistency is crucial in podcasting, with Sarah never having missed a week since starting her podcast.
Content creation should reflect the host's personality and comfort zone, whether it's scripted or off-the-cuff delivery.
It is important for a podcast's name and content to be flexible enough to accommodate the growth and evolution of both the host and the show.
Hosting a podcast involves a variety of tasks, from recording to editing and promotion, which can be made easier with a well-established workflow and potentially using AI tools and assistance.

EP99 - Discover the benefits of a digital detox and how to implement it

In Episode 99 of the "Social Circus," host Sarah Thomson approaches an important milestone: the podcast's 100th episode. This episode features Sarah expressing her enthusiasm for the forthcoming competition in celebration of the 100th episode and gives an overview of what the audience can expect.
Sarah Thomson, an expert in social media and business mindset, discusses her ten-day break from the digital world. She offers insights on preparing for a technology hiatus and emphasizes the significance of being present, resting, and establishing boundaries in both personal and professional life.
The episode includes Sarah’s personal experiences during her digital detox. She talks about spending quality time with her family and her struggle to disconnect from her business. She urges listeners to reflect on their own use of technology and find a balance to enhance their well-being.

EP98 - Annie Gichuru Discusses Building Inclusive Businesses

In this thought-provoking episode of the Social Circus, host Sarah Thomson welcomes Annie Gichuru, a renowned racial equity coach whose work has been pivotal in steering online businesses towards intentional inclusivity. Together, they delve into the nuances of racial equity versus equality, providing listeners with an invaluable understanding of how to foster an inclusive environment in both personal and professional realms.
This episode shines a light on the often misinterpreted concepts of racial equality and equity. Annie explains the importance of recognizing individual circumstances to create equitable opportunities and outcomes. The conversation progresses to actionable strategies that businesses can implement, from auditing one's network and clientele to crafting inclusive lead magnets. Emphasizing the lifelong journey of learning inclusive practices, Annie guides listeners through recognizing unconscious bias and understanding the impact of microaggressions.
 
https://anniegichuru.com/https://www.instagram.com/annie.gichuruMicroaggressions Guide - https://anniegichuru.com/micro/

EP97 - Reflecting on Turning 50 and Embracing Self-Acceptance

This episode of The Social Circus featuring Sarah Thomson is a special solo episode where she reflects on turning 50 and shares her personal insights. Sarah shares her initial hesitance about sharing her age publicly and worrying about how it may affect her work in the digital marketing industry. 
In addition to this, Sarah discusses the importance of understanding and planning finances, as well as the impact of this understanding on her life. She admits to previously ignoring the bigger financial picture but, after taking a course on money finance and investing, she realized the significance of managing money. This education has empowered her to have clear plans for the future, particularly as her children grow older and become more independent

EP96 - Reflecting on Lessons Learned

In this episode of The Social Circus, host Sarah Thomson reflects on her journey through business and personal growth as she approaches significant milestones. Sarah offers a captivating discussion filled with rich lessons learned while navigating her professional path, including the growth of her podcast and celebrating her 50th birthday. This episode is not just a narrative - it's a collection of enlightening experiences that resonate with entrepreneurs at any stage of their journey.
Throughout the episode, she emphasizes the importance of embracing failure, the art of starting small and growing gradually, and the value of constantly experimenting and diversifying in business ventures. Sarah's vivid storytelling seamlessly integrates these themes, underpinning the conversation with a heartfelt call to action for listeners to take bold yet calculated risks in their endeavors.
Celebrating milestones and achievements in both business and personal life
Overcoming the pitfalls of overplanning and the benefits of 'failing fast'
Recognizing the potential within one's brand and exploring diverse business offerings
The critical importance of starting an email list and growing digital products early on
The significance of commemorating success, including the simpler moments of triumph in the realm of entrepreneurship

EP95 - Lessons Learned from 13 Years in Business: Advice for Entrepreneurs

In this episode, the host, Sarah Thomson, shares the key lessons learned from her 13 years in  business. With a background in corporate marketing, Sarah provides invaluable insights into running a business, adapting to change, and staying true to one's passions and instincts.
Key Takeaways:Don't rush decisions when starting your business; take time to research, plan, and understand the market you're entering.Focus on services that align with your skills and bring you joy, shaping your business to reflect your passion.Trust your instincts in business decisions – they can serve as a powerful guide in steering your enterprise in the right direction.Be open to change and growth; business services and structures can and should evolve with time and experience.

EP94 - Raising Awareness: Understanding Endometriosis

In episode 94 of the Social Circus the conversation takes a turn from the usual discussions on social media and entrepreneurship, delving into the personal and widespread issue of endometriosis. As Sarah shares her own experiences with the condition, listeners are drawn into a deeper understanding of a problem that affects a significant portion of women globally.
Opening with her own journey to diagnosis, Sarah unravels the complexities of living with endometriosis. In a heartfelt account, she describes the pain and challenges that come with the condition, as well as the societal and financial toll it can take on individuals.

EP93 - Mindful Parenting Expert Nina Visic Shares Wisdom on Balancing Business and Family

In this episode of the Social Circus, Sarah Thomson welcomes Nina Visic from Mindful Parenting Lifestyle. Nina shares her personal journey as a busy mom who discovered how mindful parenting techniques can make a big difference in family life. The conversation is all about how parents can handle the challenges of raising kids while juggling work, offering lots of helpful tips for listeners in similar situations.
Nina talks about how she went from feeling overwhelmed by parenthood to embracing and teaching mindful parenting principles. These techniques help bring calmness, better communication, and stronger family bonds. The episode is full of practical advice on dealing with triggers, setting up routines, and adapting to changes.
Here are the main points:
Mindful parenting can help parents stay calm and handle tough situations better.
Being aware of yourself and writing down your thoughts can help you understand your triggers and become a better parent.
Finding a routine that works for both work and family life is important for keeping everything balanced.
Practicing gratitude, like with the "Rose, Thorn, and Bud" exercise, can make family life more positive.
Being flexible, understanding, and talking openly are essential when family schedules change.
Some memorable quotes from the episode:
"It's all about making peace with both parts of your life, even if you're struggling."
"Having a regular mindfulness practice helps you stay calm in tough moments."
"Try to focus on the good things that come out of situations, not just what went wrong."
"Knowing your limits and your kids' limits helps you make decisions and adjust as needed."
"As my youngest started kindergarten, I'm figuring out a whole new routine for my workweek."
Nina also offers resources like her Mindful Parenting Course launching in March, memberships to Mindful Parenting Lifestyle, and one-on-one coaching sessions for personalized help. Listeners can connect with her on social media and explore her mindful parenting offerings for support and guidance.
 
mindfulparentinglifestyle.com.au

Ep92 Christine Ross - Helping Women Find Clarity and Inner Strength

In this episode of "The Social Circus," we meet Chris from "Head to Heart." She's all about helping women aged 40 to 80 shake off self-doubt and find their inner strength. Her goal? To make their lives full of good stuff like abundance and joy.
The big idea in the chat is figuring out why we do what we do. Chris talks a lot about squashing those negative thoughts we all have and replacing them with hopeful ones. She shares her own story, a moment that changed her life and made her want to help others. Her program is all about digging deep to find what really matters to her clients, which changes not just how they think but how they live.
Here are the key points:
Knowing yourself and swapping out negative thoughts for positive ones is super important.
Getting in touch with your true self helps you figure out what's really important, both in life and in business.
Values play a big role in making decisions and dealing with all the tricky parts of running a business.
There are ways to break out of autopilot mode and find joy and new opportunities every day.
It's crucial to reconnect with your own strengths and be kind to yourself by using your own name in self-talk.
 https://www.head2hearts.com.au/support-challenge
https://www.facebook.com/christine.ross.7946281
https://www.instagram.com/head2hearts/?hl=en

EP91 - Tips to grow your Business

In this episode, Sarah Thomson, a digital marketing expert, talks about how businesses can grow using social media and client relationships. She hosts "Social Circus" and shares tips on retaining clients and getting referrals. Sarah stresses the importance of moving beyond traditional marketing methods for a successful business.
She offers valuable insights into the challenges of gaining new clients through digital marketing and the potential of nurturing existing client connections. Whether you're a business owner or interested in marketing, this episode provides valuable knowledge to inspire success.
Sarah explores the benefits of focusing on past and current clients instead of relying solely on traditional marketing. As someone deeply involved in digital marketing, she explains that while traditional methods are useful, they often take time to generate results. Sarah suggests prioritizing existing clients and past clients as key sources of business growth. She offers practical advice to improve client engagement and funnel strategies.

EP90 - Leadership Coach Jenny Cole Shares Tips for Navigating Difficult Conversations

In this episode of the Social Circus, host Sarah Thomson sits down with leadership coach Jenny Cole from Positively Beaming to explore the art of navigating difficult conversations in both personal and professional contexts. The episode delves into valuable insights on improving communication skills that are essential for small business owners and corporate leaders alike.
Bringing a wealth of experience from her time as a school principal, Jenny Cole has journeyed through the trials of overwhelm and burnout to reforge her career as an entrepreneur and leadership coach. In her company, Positively Beaming, Jenny focuses her expertise on ensuring that women in leadership roles have the support, skills, and resilience they need to thrive in their positions.
Key Takeaways: Approaching difficult conversations requires understanding one's emotional triggers and learning to respond instead of react. Preparing and rehearsing challenging discussions can help mitigate negative outcomes and maintain professional relationships. Clear and concise communication is key; over-explaining or providing excess detail can undermine the message's effectiveness. Getting closer to those we're in conflict with and humanizing the situation can greatly improve the resolution process. Building a 'win-win' dynamic is possible by articulating needs clearly and working collaboratively towards resolutions.

EP89 - Claudia Neal-Shaw shares tips for building confidence in business.

In this episode of the Social Circus, host Sarah Thomson delves deep into the world of personal branding and self-marketing with the Claudia Neal-Shaw of Candor Consulting. The discussion unlocks the secrets to cultivating a business and personal brand with authenticity and confidence.
The conversation starts with Claudia's journey from a corporate lawyer to the founder of Candor Consulting. With a focus on women entrepreneurs, the dialogue touches on overcoming self-doubt, leveraging unique skill sets, and how to present oneself to the world with confidence. The episode is rich with strategies, personal anecdotes, and actionable advice for anyone looking to amplify their impact in business through personal branding.
Key Takeaways:Establishing a clear personal brand starts with understanding oneself and one’s aspirations within the business.Confidence is not the absence of uncertainty, but it's about taking action despite the fear and doubt.It's vital to recognize one's own worth and the unique skill set one brings to the table, rather than underestimating one’s capabilities.Simple confidence boosters can play a significant role in how we present ourselves online and in person.Sharing one's gifts and specialized skills with the world is not only a personal achievement but also an obligation.
 
claudia@candourconsulting.com
https://www.instagram.com/claudia.nealshaw/
https://www.candourconsulting.com/

EP88 - Demystifying the Launch Process: A Guide to Successful Digital Product Launches

Dive into the exciting world of launching with Sarah Thomson in episode 88 of the Social Circus, where she unpacks the intricate puzzle of digital marketing launches. This episode serves not only as a comprehensive guide but also demystifies the daunting experience of launching a product or service in the digital space. If you've been wrestling with the idea of a launch or find yourself intrigued by the process, keep reading for an episode that promises to empower and enlighten.
Sarah explains the multifaceted stages of the launch process, beginning with the ‘prelaunch’ phase, steering through the core launching event, and smoothly landing into post-launch activities. With an enticing blend of marketing strategies, Sarah advocates for the engagement of one's digital audience and emphasizes the critical nature of staying visible and consistent across platforms. The discussion is ripe with insightful tips, from warming up your audience to harnessing the energy during the launch for optimal results. Read on as Sarah reveals her tried-and-tested methods and offers a golden opportunity to access her "Ultimate Launch Toolkit" as the trajectory towards successful launching is charted.
Key Takeaways:
Launching refers to a systematic online event aiming to get a product or service in front of an audience, inciting engagement and anticipation for purchase.
The prelaunch phase is crucial, often involving waitlist creation or engaging launch events like webinars and social media blitzes to prime the audience.
A launch period of 10-14 days is optimal to maintain momentum and provide adequate time for consumers to make purchasing decisions.
During the launch, an entrepreneur should be highly visible, engage actively with potential consumers, and anticipate a surge of last-minute sales.
Post-launch activities are essential, including soliciting feedback from non-buyers and offering modified versions of the product that could lead to future conversions.
Notable Quotes:
"Launching is typically an online event and involves using all of your digital marketing strategies."
"If you launch, you will always perform better than if you just kind of have your cart open and you just talk about it now and then."
"The launch is the language that we use to say, this is the moment that I'm going to be putting my offer out into the world."
"During the launch period, you are blanketing your social media, you are emailing your list as much as you're comfortable."
"The purpose of a launch event is to get someone warmed up and excited about your offer."
Resources:
Referenced in the discussion is Sarah Thomson's "Ultimate Launch Toolkit," which is available at a reduced price of $97, down from the usual $297. 
Invoke the enthusiasm and strategy behind successful digital launches by giving the full episode a listen, and don't forget to explore Sarah Thomson's "Ultimate Launch Toolkit" for a step-up in your launch game. 
Stay tuned for more of Sarah's empowering and expertise-laden discussions on the Social Circus.
 
Ultimate Launch Toolkit

EP87 - Setting Goals and Boundaries for a Successful Year in Business

Welcome to the Social Circus podcast, where host Sarah Thomson embarks on a journey to explore the pivotal aspects of social media, business mindset, and the intricacies of entrepreneurship. Dive deep into the heart of goal setting and strategic planning, as Sarah unveils her reflections on the past year and maps out her objectives for 2024. If you're an entrepreneur seeking guidance on translating your vision into tangible results or simply curious about maintaining a work-life balance, this episode is tailored for you.
Sarah Thomson starts the year with a positive outlook, emphasizing the critical nature of goal setting for business growth. Throughout the episode, Sarah shares her deliberate approach to setting achievable financial goals, dissecting revenue streams, and constructing a systematic plan to propel her business forward. The second segment of the podcast offers valuable insights into setting boundaries, structuring non-contact weeks, and managing client expectations to prevent burnout and prioritize personal well-being.
Key Takeaways:
Setting concrete goals is essential for directing your business toward success and ensuring accountability for growth.
It's important to review previous years' accomplishments and use them as a foundation for setting realistic expectations.
Time management and boundary setting are vital for balancing professional commitments with personal well-being.
Time blocking, including designated CEO days and flex days, can greatly enhance productivity and prevent burnout.
Integrating personal milestones and important events into your business calendar ensures you remain present for life's significant moments while running a successful business.
Notable Quotes:
"You must, must know where you are going. Otherwise, anywhere is good."
"We have to honor ourselves and our energy and remind ourselves, why did we start our business and come back to that as your north star?"