Digital Queens

In Episode 3, Sarah interviews Amanda Kendle.
Amanda Kendle is a seasoned professional in the social media space and has had the podcast, The Thoughtful Traveller.
Amanda started a blog 17 years ago. She was encouraged to start travel blogging, initially for someone else and then her own.
Her experience dates to 2010 in the social media space and she now offers support to sole traders, creatives and small businesses teaching them the best ways to promote their work on social media.
As well as running workshops and masterminds, she also teaches social media at Murdoch University (where she taught Sarah in 2021).
 
As an avid traveller, she runs The Thoughtful Travel Podcast, something which she initially entered as a blogger writing for others about travel.
“Consistency is the key to success with a podcast – it is one of the most important factors. It can be a lot of work but it is worth the consistency as the connections you build are so deep and long lasting”.
“People are listening to you in their ordinary lives”.
 
Amanda shares some of her best tips when it comes to pitching yourself as a guest on podcasts.
She suggests that you:
Make sure you are aware of the podcast and its content. Listen to several episodes so you know the format and provide a sensible pitch.
Pitch yourself in relation to the podcast content – how are you relevant? What can you offer to the podcasters’ listeners? What is your expertise, what is unique and useful?
Don’t be pitching them multiple times in the same week simply because they have not replied to you. Give them a chance to respond.
Check if there are pitching guidelines and make sure you follow them. If there are none, consider dropping them a quick message on socials and ask.
Follow them on socials and follow them to create a relationship and connection.
Know your work and how this aligns.
Consider what you can share and how it can allow people to connect with you.
 
Here is how you connect with Amanda:
www.amandakendle.com – find her podcast here
facebook.com/amandakendleconsulting
instagram.com/amandakendle
linkedin.com/in/amandakendle
twitter.com/amandakendle

EP2 - Why you cannot be ignoring video any longer
Video has been a hot trend for so long. In this episode, Sarah will chat about why it is a great idea to get visible and if you are not ready yet, some great alternatives to creating video.
In Episode 2, Sarah discussed the importance of video content.
Taken from a study done by HubSpot, she shares some key insights including:• Video continues to be a key priority for marketers.• The amount of video people watch online has doubled since 2018.• Customers use video as an integral part of their brand journey.• 87% of video marketers reported video gives them a positive ROI.
With that in mind, video is truly the type of content you want to be creating consistently. But if you feel scared to put your face to camera, here are some tips Sarah shares:
Remember, your audience wants to see and connect with you, NOT judge you.
Being visible creates a deeper connection to your audience.
She also shares some tips to get yourself camera ready:
Try recording yourself on your phone. Get used to hearing and seeing yourselfUse these sessions to give yourself constructive feedback, NOT destroy everything about yourself.
If you want to dip your toe in gently, why not have a go at doing a Story on Instagram. Pop in and say hello, introduce yourself or just ask what people are doing today? It is a gentle way to use video – short and sweet.
Now if putting your face to video feels scary, here are some of Sarah’s alternatives.
Warm yourself up to putting yourself on video by using yourself as a voiceover to video – you might shoot a behind the scenes.
Turn a series of static photos or images into a simple slideshow style video.
Add gifs and animations to your content.
Use stock video footage
If you are keen to dive into video some more, check out this free class Sarah has on offer.
Want to create Reels without all that silly pointing and dancing? This class will walk you through how to create Reels in minutes using Canva:
https://onlinesocialbutterfly.com.au/reels-class

Welcome to the first episode of The Social Circus. In this episode, you will meet your host, Sarah Thomson. She will share her journey into entrepreneurship with you. This is an introduction and over the coming episodes, you will get to learn more about Sarah as she shares her wisdom and insights.