EP84 - Laura McRae - Managing and Launching a Podcast

 

Summary:

In this episode of The Social Circus, host Sarah Thomson interviews Laura McRae, a podcast manager, about the process of launching and managing a podcast. Laura explains that many people find podcasting overwhelming and don't know where to start. As a podcast manager, Laura helps her clients with all the technical aspects of podcasting, including setting up hosting platforms, editing episodes, and creating social media content. 

With a background as a virtual assistant, Laura decided to niche down her business and focus on podcast management after taking two podcast management courses. She offers a range of services, including setting up hosting platforms, editing episodes, writing show notes, and creating social media content. Laura's goal is to take care of all the technical aspects of podcasting so that her clients can focus on creating great content.

Key Takeaways:

• Niche down your podcast to target a specific audience and make it more searchable.
• Choose a podcast name that includes a keyword for better searchability.
• Consider the length of your episodes based on your target audience's preferences.
• Weekly episodes are recommended for better momentum and consistency.
• Outsourcing podcast management can save time and ensure a smooth process.

 

podcastsupportservices.com.au

laura@podcastsupportservices.com.au

Instagram (@podcast.support.services)

 

Podcast Support Services

 

 https://www.linkedin.com/in/laurajmcrae/