EP28 - Lead Magnets

Don’t worry if you’re new to lead magnets, or haven’t heard this terminology before, Sarah tells us what a lead magnet is, why it’s a super important marketing activity for your business, and how to go about choosing one for you and your audience.

A lead magnet, or perhaps you know it as a freebie, or an opt-in is a free resource you will give your audience in exchange for their email address. Ultimately, it leads people in to buy from you.

Sarah shares some ideas for what your lead magnet can look like when it comes to what you are going to giveaway to your audience, and the things to consider when creating one. Plus, what to do next.

Whether you’re selling a product or a service, you need to know the answers to what would my audience like to know before they purchase from me? What does the customer journey look like for them? How can I show I’m an expert in my field?

You might be interested to hear Sarah share the two assets in her business that she will not be giving up.

Sarah laughs as she talks about a lead magnet she came up with for her business which ultimately leads her audience elsewhere, but hey… she’s all about sharing the love.   

There are two ways you can build your list, the organic way, or by using FB Ads.

Today’s episode is sponsored by Sarah’s course ‘The List Builders Lounge’. If you’re looking to skyrocket your list building efforts and want to find out more, here is the link:

Facebook Marketing Course | Facebook Marketing Specialist | Online Social Butterfly

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