EP204 - LinkedIn Strategies with Kate Merryweather

This week, I'm joined by Kate Merryweather, LinkedIn coach extraordinaire. We dive into LinkedIn, discussing how a platform once deemed intimidating and corporate can be your golden ticket for business visibility. Kate shares her transition from copywriter to LinkedIn coach, driven by demand for her expertise. We chat about the fear and mindset barriers LinkedIn presents, especially for women, and how showing up authentically can change perceptions. Kate emphasises storytelling and authenticity as key trends, demystifying LinkedIn for business growth. With actionable tips and humorous anecdotes, this episode is your LinkedIn confidence booster! Let's get visible!

katemerryweather.com.au
Linkedin

LinkedIn Show Up School

 

**Key Takeaways:**
1. Authenticity and storytelling drive LinkedIn success.
2. Overcome LinkedIn fear by embracing visibility.
3. Ask audience-focused questions to engage effectively.
4. Repurposed Instagram content often underperforms on LinkedIn.
5. Embrace diverse voices to transform LinkedIn culture.