EP199 - Pricing like you mean it

In this episode, we dive deep into the topic of pricing and why many of us, especially women, tend to undercharge for our services. I'll share my personal journey from charging $60 an hour to now $495, and how mindset, confidence, and societal conditioning play significant roles in our pricing decisions. This episode is packed with practical steps to help you reassess your worth, confidently state your rates, and attract clients who truly value your expertise. Whether you're a seasoned business owner or just starting out, these insights can help ensure your business generates the revenue you deserve. Plus, I'm giving you some homework to help you gradually increase your rates and improve your money mindset.

**Key Takeaways:**
1. Pricing reflects confidence, not just value.
2. Pricing impacts client perception and behavior.
3. Undervaluing leads to client resentment and burnout.
4. Saying prices aloud boosts confidence.
5. Your rate should align with business goals.