EP125 - Caryn Rance - Why Your Business Needs Inclusive Design

In today’s episode, I’m chatting with the wonderful Caryn from Firefly Graphics about something super important but often overlooked: inclusive design. If you’re like me and hadn’t even heard of this concept until recently, don’t worry—you’re not alone! Caryn and I dive into what inclusive design really means, why it matters for small businesses, and how it can create a more welcoming experience for your customers. Caryn shares practical tips and insights on how to incorporate inclusivity into your branding and design without it feeling overwhelming. Trust me, after this chat, you’ll see how these small changes can make a big impact on your business.

Key Takeaways:
Inclusive design ensures that everyone feels welcome when interacting with your brand.
Small businesses can make big strides with simple design changes.
Accessibility should be a priority from the start—not an afterthought.
Inclusive design helps expand your audience and deepen customer loyalty.
Being proactive about inclusivity reflects well on your business values.

Notable Quotes:
"Inclusive design isn't just about accessibility; it's about creating an experience where everyone feels valued."
"Small changes in your design can make a world of difference for people who might otherwise struggle to engage with your brand."
"The future of business lies in inclusivity—it's not just a trend, it's a necessity."
"Don't wait until you're bigger to focus on inclusive design—start where you are and grow from there."
"Inclusivity reflects the heart of your business—show your customers they belong."