EP101 - Kara Stokes Discusses the Impact of AI on the Industry

Kara Stokes has successfully transitioned from a copywriter to a brand message coach and is now making waves as an AI influencer for small businesses. With over six years of expertise, she's launched a second venture that teaches small business owners, particularly women, how to use Artificial Intelligence in marketing to gain a competitive edge. Her work focuses on content strategy, brand voice, and identity, aiming to empower women in the rapidly evolving AI space.

In an episode of the Social Circus, host Sarah Thomson chats with Kara Stokes about her journey from copywriting to coaching and her deep dive into AI. Kara discusses the importance of creating a brand identity that emotionally connects with customers, moving beyond visuals to establish meaningful brand principles. She shares insights on how AI is reshaping copywriting and reveals her personal and innovative uses of AI, from managing schedules to creating an AI cheerleader, all while exploring the future of creativity in the age of AI.

Key Takeaways:

• Brand identity is a critical emotional connect between your business and customers, going beyond visual elements to how the business communicates and presents itself.

• Kara advocates for "brand principles" over "brand values" to ensure a business's actions are in alignment with its declared ethos.

• The AI revolution in copywriting has both shaken the industry and presented new opportunities for innovation and efficiency.

• AI can serve as a valuable tool in life management and personal motivation, demonstrating versatility beyond content creation.

• Thoughtful engagement with AI tools can refine and accelerate content development, even for experienced professionals like Kara.