The Social Circus

EP126 - Building Trust in Skincare with Aijan

In this episode, I sit down with the inspiring founder of Aijan Skincare to uncover the story behind her brand. We dive into her transition from the world of finance to the skincare industry, and why redefining ageing is at the core of her brand's mission. She shares her insights on the misconceptions surrounding skincare, the importance of trust, and what it means to create a product line that truly resonates with women. If you're curious about how skincare can empower you to age on your own terms, this conversation is packed with wisdom and actionable insights.
Key Takeaways:
Transitioning industries can spark innovative ideas.
Redefining societal norms around ageing is empowering.
Trust is key in building a successful skincare brand.
Skincare goes beyond appearance; it’s about vibrancy.
Pursuing passion leads to rewarding entrepreneurial journeys.
www.aijan.com@‌aijanskincare@‌age__isjuatanumber

EP125 - Caryn Rance - Why Your Business Needs Inclusive Design

In today’s episode, I’m chatting with the wonderful Caryn from Firefly Graphics about something super important but often overlooked: inclusive design. If you’re like me and hadn’t even heard of this concept until recently, don’t worry—you’re not alone! Caryn and I dive into what inclusive design really means, why it matters for small businesses, and how it can create a more welcoming experience for your customers. Caryn shares practical tips and insights on how to incorporate inclusivity into your branding and design without it feeling overwhelming. Trust me, after this chat, you’ll see how these small changes can make a big impact on your business.
Key Takeaways:Inclusive design ensures that everyone feels welcome when interacting with your brand.Small businesses can make big strides with simple design changes.Accessibility should be a priority from the start—not an afterthought.Inclusive design helps expand your audience and deepen customer loyalty.Being proactive about inclusivity reflects well on your business values.
Notable Quotes:"Inclusive design isn't just about accessibility; it's about creating an experience where everyone feels valued.""Small changes in your design can make a world of difference for people who might otherwise struggle to engage with your brand.""The future of business lies in inclusivity—it's not just a trend, it's a necessity.""Don't wait until you're bigger to focus on inclusive design—start where you are and grow from there.""Inclusivity reflects the heart of your business—show your customers they belong."

EP124 - Why You Should Enter Awards

In this episode of The Social Circus, I dive into the importance of entering awards, especially for women in business. I reflect on my own experiences, sharing how I’ve gone from being a finalist several times to winning my first major award this year. It wasn’t an overnight success, and I discuss how persistence and believing in yourself are key ingredients. Many of us hesitate to put ourselves forward, thinking we’re not good enough, but I encourage you to challenge that mindset. Whether you're early in your journey or further along, entering awards can boost your confidence, visibility, and credibility in ways you may not expect!
Key Takeaways:
Awards can significantly enhance your business’s credibility.
It’s important to overcome the mindset of "not being good enough."
Persistence is key in being recognised—many stumbles happen before success.
Women, in particular, need to get better at promoting their achievements.
Entering awards can open doors you may not even realise exist.
Notable Quotes:
"For every success story, there’s usually a couple of stumbles behind the scenes."
"This year was my year, but it took a lot of effort to get here."
"Women, especially, are really bad at tooting our own horn."

EP123 - Building Cheerful Business Days with Roslyn Thompson

In this episode of The Social Circus, I chat with the amazing Roslyn Thompson, founder of Cheerful Days Co. We dive deep into the idea of blending business growth with positivity and mindset strategies. Roslyn shares her journey of building a business that focuses on creating joyful work environments while also driving success. We discuss how social media plays a role in fostering connections, what it’s like to work with clients who share your values, and some practical steps to maintain balance as a business owner. Whether you're just starting out or a seasoned entrepreneur, this episode is full of insights to help you grow your business with more joy and ease!
Key Takeaways:Prioritise joy in your business to boost productivity.Balance social media efforts with authentic connection.The importance of mindset in business success.Building relationships with aligned clients.Incorporate self-care practices into your business routine.
Notable Quotes:"Joy is a key ingredient to a thriving business – it’s not just about the numbers.""When you’re authentically yourself, the right clients will always find you.""Success doesn’t have to be stressful – it’s about finding your flow.""Mindset is everything – how you think impacts your entire business.""Social media is a tool, but connection is the heart of it."
 
https://www.cheerfuldaysco.au
https://www.instagram.com/cheerfuldaysco
https://www.linkedin.com/in/roslyn-thompson
https://www.facebook.com/cheerfuldaysco

EP122 - Navigating HR with Ash Battye

In this episode of The Social Circus, I chat with Ash Battye from Career Pursuit HR, and we dive deep into the world of human resources for small businesses. We cover everything from the common HR challenges that business owners face to how to build a strong and efficient team. Ash shares her top tips for creating a positive work culture and the importance of compliance. This episode is packed with valuable insights for any business owner who’s looking to streamline their HR processes and ensure their team thrives. Tune in for an episode full of practical, no-nonsense advice, and plenty of encouragement!
Key Takeaways:
HR compliance is crucial for business success and avoiding legal headaches.
Creating a positive work culture can boost employee morale and retention.
Streamlining your HR processes will save you time and reduce stress.
Hiring the right people starts with a clear job description and strong recruitment strategy.
Regular performance reviews help keep your team on track and motivated.
 
https://www.instagram.com/careerpursuithr/https://www.facebook.com/careerpursuithr/https://www.linkedin.com/in/ashleighbattye/https://www.careerpursuit.com.au/

EP121 - Tania Carcenac - Terrified yet excited: Life as an entrepreneur

In this episode, I sit down with Tania Carcenac, an inspiring entrepreneur, to talk about the rollercoaster that is running a business. We explore that familiar mix of excitement and fear, which Tania brilliantly coins as "terrified yet excited." We dig into her journey, touching on the moments when fear actually pushed her to make bold moves. Throughout our conversation, we explore how business owners can lean into their fears, turning them into a driving force for success. Tania’s honesty about the challenges makes this a relatable episode for any entrepreneur facing uncertainty. You’re sure to walk away with practical tips and plenty of inspiration.
Key Takeaways:
    Fear and excitement often coexist in entrepreneurship.    Facing your fears head-on can drive business growth.    It’s okay to be both terrified and excited—it’s part of the process.    The key to overcoming fear is to take action, even when you're unsure.    Surround yourself with supportive people who encourage you.
Notable Quotes:
    "I’m terrified but excited all at the same time."    "Fear can either paralyze you or push you forward."    "Sometimes, taking that first step is all you need to unlock your potential."    "The scariest moments in business often lead to the biggest breakthroughs."    "Being both terrified and excited means you’re on the right track."
 
Website: https://taniacarcenac.com  / Instagram: https://www.instagram.com/tania.carcenac/  / facebook: https://www.facebook.com/taniacarcenac.coaching  / Pinterest: https://www.pinterest.com.au/taniacarcenac/
The Midlife Makeover: A day of Style, Sass & Self Discoveryhttps://events.humanitix.com/the-midlife-makeover

EP120 - ChatGPT: A Small Biz Game-Changer

In this episode, I'm diving deep into the world of ChatGPT, the AI tool everyone seems to be buzzing about. We’ll explore what ChatGPT is, how it works, and why it’s relevant for small business owners. I'll walk you through the basics, break down the jargon, and share some practical tips on how you can start using AI to save time and enhance your business operations. Whether you're feeling overwhelmed by the tech talk or just curious about what all the fuss is about, this episode is designed to be your easy-to-understand guide. Let’s turn that intimidation into inspiration and help you see how ChatGPT can be a powerful ally in your business toolkit!
Key Takeaways
ChatGPT Demystified: Understand what ChatGPT is and how it works in simple terms.
AI in Business: Learn how AI can streamline tasks and save time for small business owners.
Practical Applications: Discover real-world ways to implement ChatGPT in your business.
Overcoming Tech Fears: Tips on how to embrace AI without feeling overwhelmed.
Staying Ahead: Why now is the time to start exploring AI for your business.
Notable Quotes
"AI isn’t just for the tech giants—small business owners can benefit immensely too!"
"Think of ChatGPT as your digital assistant, ready to help with the tasks that take up too much of your time."
"The key is to start small; even a little AI can go a long way in boosting your business."
"Don’t be intimidated by the tech—embrace it, and watch how it transforms your workday."
"ChatGPT is like having a brainstorming partner who never gets tired or runs out of ideas."

EP119 - My fave 5 AI tools that save me time & money

In this solo episode of The Social Circus, I’m diving into the world of AI and sharing my absolute favourite tools that can transform how you run your business. AI can feel a bit overwhelming and even a tad intimidating, but it doesn’t have to be! I’m breaking down my go-to AI tools that are not only powerful but also user-friendly, even if you're not a tech wizard. From streamlining your daily tasks to boosting your marketing efforts, these tools are game-changers. So, whether you’re curious about AI or looking for practical ways to incorporate it into your business, this episode is packed with insights that will help you get ahead of the curve.
Key Takeaways:
Embrace AI to streamline daily tasks.
AI tools can enhance your marketing strategies.
You don’t need to be tech-savvy to use AI.
Explore AI tools that fit your business needs.
Start small with AI and expand as you get comfortable.
Notable Quotes:
"AI can feel terrifying, but it’s also incredibly exciting if you know where to start."
"You don’t need to be a tech expert to harness the power of AI in your business."
"The right AI tools can revolutionise the way you work, making your business more efficient."
AI Tools I Use:
ChatGPT
Gemini
Jasper
DALL·E
Decipher AI
Manychat

EP118 - Exploring Mindful Movement and Business with Megaglow Yoga's Megan Summers

In this episode of Social Circus, host Sarah  chats with Megan Summers, the founder of Megaglow Yoga. They talk about why self-care, mindfulness, and staying active are so important for busy entrepreneurs who spend long hours at their desks. Sarah and Megan stress the need to balance personal well-being with work demands.
Megan explains how sitting for too long can harm your core muscles and posture. She gives practical advice on how to add more movement and mindfulness to your day, especially if you work from home. Megan suggests small, easy changes like setting reminders to move, doing yoga, and including meditation in your routine. They wrap up by inviting listeners to check out Megan’s online yoga library, which offers options for different lifestyles.
 
Key Takeaways:
Incorporate Movement: Regular movement is essential to counteract the negative effects of prolonged sitting. Simple acts like setting reminders to stand or walk can make a significant difference.
Mindful Practices: Activities such as yoga and meditation can offer immense benefits, including better management of thoughts and stress levels.
Commitment to Self-care: Prioritizing personal well-being is crucial for productivity and happiness. Dedicating specific times for self-care practices is beneficial.
Accessible Yoga: Megan's online yoga library offers flexibility by providing classes of varying lengths to suit different schedules, making self-care more manageable.
Nature’s Benefits: Taking time to disconnect and engage with nature can significantly enhance mindfulness and overall well-being
E: megaglowyoga@gmail.com
https://www.instagram.com/megaglowyoga/https://www.facebook.com/megaglowyoga/https://megaglowyoga.com.auhttps://www.linkedin.com/in/megaglowyoga/

EP117 - Mastering Facebook Ads for Effective Lead Generation

In this episode of "The Social Circus," I dive into the world of Facebook ads and lead generation, sharing some super useful strategies for business owners who want to succeed in today's tough market. I talk openly about how many businesses are going through quiet times and need effective ways to attract new leads and keep things moving.
I start the episode by chatting a bit about the current business climate and encouraging everyone to stay motivated. I also recommend checking out Episode 103, where I cover tips for getting through slow periods. Then, I get into the main content, focusing on three key strategies for using Facebook (or Meta) ads to generate leads: traditional lead generation ads, outbound communication ads, and two-way communication ads through platforms like Messenger and WhatsApp. I break down each strategy with practical tips and examples, making this episode a must-listen for anyone who wants to step up their lead generation game with social media ads.
I go over three key types of lead generation ads on the Meta platform – traditional lead generation ads, outbound communication ads, and two-way communication ads.
Traditional Lead Generation: These ads are all about addressing client problems and encouraging discovery calls, which makes them perfect for service-based businesses.
Outbound Communication: Lead form ads within Meta are super user-friendly and tend to have higher conversion rates, but they do require businesses to be on top of their follow-ups.
Two-Way Communication: Using Messenger and WhatsApp for ads allows for a more conversational approach, which helps build trust and convert leads more effectively.
Testing and Tracking: I also emphasise the importance of testing different ad creatives, targeting different audiences, and keeping a close eye on performance. This way, you can understand your conversion rates better and fine-tune your strategies.

EP116 : Mastering Reels - Tips for Effective Short-Form Video Content

Welcome to episode 116 of The Social Circus! In this episode, host Sarah Thomson dives deep into the world of Reels, a powerful tool for digital marketing and social media strategy. As a business owner, understanding and leveraging Reels can be a game changer, and Sarah is here to guide you through it. Whether you're a novice or looking to improve your existing skills, this episode will equip you with the knowledge to create engaging and effective Reels for your business.
Reels, as Sarah explains, are short-form video content that have revolutionised social media platforms such as TikTok, Instagram, Facebook, YouTube, and Pinterest. With TikTok leading the way and having over a billion active users, the impact of Reels on engagement and account growth is undeniable. Sarah emphasises the importance of creating Reels consistently and shares practical tips for doing so, including the ideal length for cross-platform use and the evolving trends in Reels content, from talking heads to faceless marketing.
Leveraging various tools and features can significantly enhance your Reels. Sarah discusses the advantages of using captions for inclusivity and accessibility, the fun of duets and transitions, and how apps like CapCut and Canva can streamline your video creation process. She also highlights the importance of staying authentic to your brand while exploring new trends and features. Sarah’s actionable advice will motivate you to start creating and experimenting with Reels, ensuring your content resonates with your audience and stands out in the crowded digital space.
### Key Takeaways:
*   **Understanding Reels:** Learn what Reels are and why they are vital for engaging your audience on various social media platforms.*   **Optimal Reels Length:** Create Reels that are ideally 59 seconds or less to maximise use across multiple platforms like TikTok, Instagram, Facebook, YouTube, and Pinterest.*   **Evolving Content Trends:** Stay updated with current trends in Reels content, such as talking heads, transitions, and faceless marketing, to keep your videos engaging and relevant.*   **Useful Tools:** Utilise apps like CapCut for advanced video editing and Canva for creating visually appealing Reels with ease.

EP115 - Exploring Storytelling and Personal Identity in Entrepreneurship with Kylie Patchett

In this episode of the Social Circus podcast, host Sarah Thomson is joined by Kylie Patchett, an expert copywriter with a distinctive flair for storytelling. With a background in forensic science and health, Kylie discusses her unconventional journey into entrepreneurship and her eventual transition into copywriting. This episode delves into her experiences, the importance of authenticity in storytelling, and how personal and professional stories can deeply connect with audiences.
Throughout the episode, Sarah and Kylie explore how storytelling can transform business copy from mundane to magical. Kylie shares her insights on integrating storytelling in social media posts, particularly on Instagram, to show personal elements that resonate with clients. Highlighting the power of vulnerability and authenticity, Kylie emphasizes that being true to yourself and sharing your unique stories can attract the right clients and build stronger professional relations. They also touch on the challenges of shedding corporate personas to embrace one’s true self as an entrepreneur.
Key Takeaways:
Authenticity in Storytelling: Sharing genuine stories helps in connecting with the audience on a personal level and attracts clients who align with your values.
Power of Micro-Stories: Using platforms like Instagram stories to share small, everyday tales can effectively engage your audience without diving into heavy, vulnerable narratives immediately.
Embracing Your True Self: Leaving the corporate world allows entrepreneurs to discover and express their authentic selves, making their business more relatable and human.
Natural Integration of Stories: Incorporating personal anecdotes, such as daily routines or minor mishaps, can make your professional narrative more colorful and engaging.
Value-Based Content:
Emphasising your values through storytelling helps clients understand your business ethos and connect more deeply with your brand.

EP114 - Exploring Neurodiversity in Business with Emily Fogg

n this episode of the Social Circus, host Sarah Thomson welcomes Emily Fogg, the innovative founder of Wise Owl Tuition, to discuss the complexities and triumphs of running a business as a neurodivergent individual. Emily shares her journey from a classroom teacher to a successful entrepreneur, emphasizing the critical need for specialized educational services for children with learning difficulties like dyslexia and ADHD. Delving into her own recent diagnosis of inattentive ADHD, Emily offers a candid perspective on the challenges and strategies she employs in managing both her personal life and her thriving business.
Listeners will gain a profound understanding of neurodiversity, exploring practical tips for making business practices more inclusive and supportive. Emily highlights the importance of creating structured systems, leveraging strengths, and outsourcing weaknesses as key strategies for success. With actionable advice on improving social media engagement and facilitating more inclusive group interactions, this episode is a treasure trove for business owners and educators alike. Sarah and Emily also touch on the importance of compassion and flexibility in business, making it a must-listen for those looking to foster a more inclusive environment.
Key Takeaways:
Understanding Neurodiversity: Neurodivergent individuals, such as those with ADHD, dyslexia, and autism, have brains that function differently from neurotypical people. Recognizing and embracing these differences is crucial for inclusivity.
Structural Systems: Implementing robust organizational systems and routines can help manage the demands of a business, particularly for those with ADHD.
Inclusive Practices: To make social media and business activities more inclusive, use alt text, ensure content is engaging and repetitive, and create safe spaces for interaction.
Compassion and Flexibility: Offering clients the flexibility to reschedule and being compassionate about their mental states can foster a more supportive business environment.
Resource Allocation: Outsourcing tasks that are challenging, such as bookkeeping, can help neurodivergent business owners focus on their strengths and maintain productivity.

EP113 - Instagram Competitions

In episode 113 of "The Social Circus," host Sarah Thomson delves into the intricacies of running successful Instagram competitions. Understanding the challenges business owners face with engagement and follower growth, Sarah provides a practical guide for leveraging Instagram contests to drive attention, engagement, and new followers.
Launching into the topic, Sarah emphasizes the versatility of Instagram compared to other platforms like Facebook, highlighting the fewer restrictions and easier management of competitions on Instagram. She gives a step-by-step strategy for setting up Instagram competitions, including the necessary tracking and analysis to evaluate success. Sarah also addresses the importance of offering meaningful prizes and ensuring the process of entering the competition is straightforward to maximize participation. By the end of the episode, listeners are equipped with actionable tips and strategies to effectively run Instagram contests and integrate them into broader business objectives.
Key Takeaways:
Instagram’s Flexibility: Running competitions on Instagram is more straightforward compared to Facebook, with fewer restrictions from Meta.
Choosing the Right Prize: Offer prizes that are enticing yet relevant to your audience to attract potential customers and not just general entrants.
Simple Mechanics: Keep the competition entry process simple – typically involving liking a profile, tagging a friend, and sharing the post in stories.
Engage through DM’s: Personalize the experience by sending DM's to participants, encouraging them further and building relationships.
Collaboration Limits: When collaborating with other businesses, ensure there are no more than five participants to avoid overcomplicating the entry process.

EP112 - Exploring ADHD Parenting Challenges with Coach Susan Hughes

Welcome to another episode of the Social Circus, hosted by Sarah Thomson. This week’s episode takes you through the insightful journey of Susan Hughes, an ADHD Parent Coach, who shares her experiences and expertise in coping with ADHD in family life. Susan delves into how she transitioned from the corporate world into coaching after facing parenting challenges, especially after her child was diagnosed with ADHD and dyslexia.
Throughout the episode, Susan emphasizes the importance of understanding ADHD to better support both children and parents. She discusses how traditional parenting methods can clash with the needs of ADHD children, often leading to unnecessary strife. Susan uses her personal story to highlight how coaching strategies can be pivotal in managing ADHD behavior, creating an empathetic and nurturing environment, both at home and school. Listeners are encouraged to seek help and learn new skills to improve family dynamics and the well-being of children with ADHD.
### Key Takeaways:
*   **Understanding ADHD:** It is crucial for parents to understand the impact of ADHD on daily life to provide better support and foster positive development.*   **Executive Functioning:** ADHD affects various executive functions, including planning, prioritization, emotional regulation, and task initiation.*   **Parent Coaching:** Using coaching techniques at home can significantly ease the challenges of parenting ADHD children and improve their outlook on life.*   **Early Intervention:** Seeking guidance and training during the early years of a child with ADHD can mitigate more serious issues later in life.*   **Compassion and Support:** Parents dealing with ADHD should seek support and practice
 
https://www.facebook.com/SusanHughesADHDParentCoach/
https://www.instagram.com/susanadhdcoach/
https://www.linkedin.com/in/susan-hughes-1314238/
https://www.theconfidentadhdparentformula.com.au/online-course

EP111 - Easing into Video Content Creation

In the 111th episode of "The Social Circus," host Sarah Thomson delves into the intricacies of video marketing for businesses. As video content continues to dominate social media platforms, Sarah emphasises its crucial role in building trust, establishing connections, and ultimately driving business growth. She shares invaluable tips and strategies to help entrepreneurs and business owners overcome common fears associated with creating video content, such as discomfort with appearance and voice.
Throughout the episode, Sarah underlines the immense potential of video marketing, mentioning how platforms like TikTok and Instagram Reels have revolutionised the way businesses interact with their audiences. She provides practical advice on how to ease into video creation, from utilising stories for short video content to creating stock footage and using B-roll shots. Sarah also explores the concept of "anchor videos," which can help even the most camera-shy individuals get comfortable with talking on camera. This episode is a must-listen for anyone looking to enhance their social media strategy and engage their audience through authentic video content.
Key Takeaways:
Starting Small: Begin with Instagram Stories to get comfortable with video content. Stories are less permanent and can help ease the fear of being on camera.
Creating Voiceovers: Start with voiceovers on stock or self-created video footage to get accustomed to hearing your own voice.
Utilising B-Roll: Generate B-roll footage to have a library of stock videos that show different aspects of your business without needing to speak directly to the camera.
Anchor Videos: Use anchor videos where you perform everyday tasks while speaking to the camera to make the experience more natural and less intimidating.
Authenticity Over Perfection: Focus on delivering valuable content and building connections rather than striving for perfection in appearance or production quality.
Notable Quotes:
"At some point in your business, you are going to have to show up and be visible."
"It is not about me, it is about my message, and it's about delivering value to you as my audience."
"Stories on Instagram are a great way to kind of dip your toe into creating video content."
"Nothing is wasted in this world of video content."

EP110 - Kristy Borbas : Embracing Intuition and Cyclical Wisdom in Business and Life

In this episode of "The Social Circus," host Sarah Thomson welcomes Kristy Borbas, an intuitive coach and wise woman, to discuss the profound impact of intuition and feminine cycles on personal empowerment and business success. Kristy and Sarah explore the importance of listening to our bodies, understanding our natural rhythms, and integrating these ancient practices into our modern lives to achieve balance and fulfillment.
Kristy shares her journey from feeling trapped in the corporate world to finding her true calling in helping women rediscover their inner wisdom. She emphasizes the significance of recognizing and honoring the different stages of womanhood, using tools like tarot, astrology, and feminine embodiment techniques. This episode is a must-listen for any woman seeking to harmonize her personal and professional life by embracing her natural cycles and intuition.
Key Takeaways:
Understanding Natural Cycles : The importance of tracking menstrual and lunar cycles to optimize energy and productivity.Empowerment Through Intuition : Utilizing intuition and feminine embodiment practices to connect deeply with oneself.Balancing Masculine and Feminine Energies  : How modern women can navigate the masculine-dominated corporate environment by honoring their feminine energy.Self-Care and Rest : The critical role of rest and self-care in preventing burnout and fostering sustained success.Community and Support : The value of finding a supportive community or tribe to uplift and empower one another.
 
https://www.instagram.com/kristyborbas/https://www.facebook.com/KristyBorbasWisewoman
 
Calling any woman wanting to reclaim the power in women’s circles and groups. To be the Wise Woman and Goddess.
This group will impact you Deeply from rituals, to intuitive sessions, seasonal offerings and a space to connect to the conscious feminine. We will cover goddess mythology and astrology, tarot, embodiment and self care practises, sound , voice healing and more. We do monthly new moon and full moon circles to share and weave  in the feminine rituals.
The time has come to gather, to remember our truth, to share our wisdom , to create magical kinships and above all feel safe to be who we are. This is for those wanting to journey with me in this beautiful awakening of women , and empower themselves.
https://kristyborbas.com/products/her-tribe-monthly-subscription

EP109 - Lala Macnab Discusses Business, Mentoring, and Personal Growth

Join Sarah Thomson as she chats with Lala Macnab, a dynamic business mentor and serial entrepreneur with two decades of experience. Lala shares her journey of transforming her wedding stationery business amid industry changes and COVID-19, her process in launching new ventures like Good Vibes Scents, and insightful tips on balancing work and personal life. Discover Lala's strategies for resilience, innovation, and maintaining passion in business. Tune in for a wealth of wisdom and practical advice for business owners and aspiring entrepreneurs.
Key Takeaways:
Adaptability and Resilience: Lala emphasizes the importance of adapting to market changes and being resilient in the face of business hardships.
Strategic Planning: Successful business launches require thorough planning and research, as demonstrated by Lala's approach to developing Good Vibe Scent Co.
Value of Mentorship: Offering pro bono mentoring during COVID-19 allowed Lala to help others while keeping her own morale high, showcasing the power of community support and professional guidance.
Balancing Business and Personal Life: Incorporating regular self-care and setting realistic goals are crucial for sustaining long-term business success and personal well-being.
Innovative Solutions: Identifying market gaps and creating superior products can drive business success, as seen with Lala's various ventures.
https://www.instagram.com/lalaforbusiness/
 
 

EP108 - Exploring Canva and Business Flexibility with Marie Fox

Welcome back to another episode of the Social Circus hosted by Sarah Thomson! This week, we dive deep into the world of virtual assistance and creative design with Marie Fox, the savvy founder of Crafty Fox by Design. Marie brings a wealth of experience to the table, sharing her journey from traditional administrative roles to becoming a Canva guru. Whether you’re a small business owner or an aspiring VA, this episode unveils practical insights on leveraging Canva for professional growth and managing the complex dynamics of work-life balance.
Key Takeaways:
Canva Expertise: Learn Marie’s favorite Canva features, such as the background removal tool and design guides, which help elevate business presentations and social media posts.
Virtual Assistance Evolution: Understand the evolving role of VAs and how specializing in tools like Canva can set you apart in the competitive landscape.
Real-World Applications: Hear real-life scenarios where Marie's Canva skills provided indispensable support for her clients, ranging from document formatting to social media branding.
 
Crafty Fox By Design
  
Instagram (@craftyfoxbydesign)
 
LinkedIn: https://www.linkedin.com/in/Marie-fox/

EP107 - Common Mistakes in Meta Ads Management

In this week's episode of the Social Circus, host Sarah Thomson delves into the most common mistakes businesses make with their Meta ads. As a digital marketing coach, Sarah sees these mistakes frequently and offers her expert insight into how they can be avoided, ensuring more effective allocation of advertising budgets.
Sarah starts by explaining the transition from Facebook ads to Meta ads, highlighting the various placement options such as Facebook, Instagram, Messenger, and Audience Network. She emphasizes the importance of having a clear advertising strategy and understanding what you are trying to achieve with your ads, especially for solopreneurs and small business owners.
Sarah further discusses the importance of timing and budget. She advises against rushing ads and endorses a planning period of 6 to 8 weeks to allow proper testing and optimization. By discussing the critical metrics such as cost per click (CPC) and cost per conversion (CVR), she stresses the significance of a realistic budget to achieve desired outcomes. Additionally, Sarah emphasizes the necessity of testing different creative aspects of ads to optimize performance, underscoring the unpredictability of user preferences.
Lastly, Sarah highlights the importance of audience targeting. Drawing from her experience, she advocates for using custom audiences and lookalike audiences in Meta's Ads Manager for better ad performance. She advises against generalized targeting and encourages businesses to refine their audience segments to cater to specific demographics effectively.
Key Takeaways:
Meta Ads Transition: Understanding the shift from Facebook ads to Meta ads and the comprehensive placement options.
Importance of Strategy: Why having a clear strategy is crucial for successful ad campaigns.
Effective Timing: The benefits of planning your ad campaigns well in advance.
Budget Considerations: Insights into how budget affects ad performance, including key metrics like CPC and CVR.

EP106 - Search Queen Sonja from The Search Republic Talks SEO and Business Success

In this episode of the Social Circus, host Sarah Thomson welcomes the Search Queen, Sonja, an expert from the Search Republic, for an insightful discussion about SEO and digital marketing. Together, they delve into Sonja's inspiring business journey, her deep understanding of Google search, and the strong ethical convictions that underpin her company's success.
From her roots in traditional advertising to her evolution into a growth catalyst for businesses online, Sonja shares the motivations and experiences that shaped her agency. She articulates the importance of stripping away the industry jargon to connect with her clients and shares candid stories of industry malpractices that compelled her to start her own venture. A strong emphasis is placed on building trust with clients, especially those who have been jaded by past experiences with digital marketing agencies.
Sonja discusses her mission to empower business owners not only in sales but also by giving them the gift of time through her heart-centered business approach.
Sarah and Sonja explore how mindset can significantly impact the success of Google Ads campaigns.
A strong narrative unfolds around the ethics of business practices in digital marketing and the universal need for transparency and honesty.
Sonja touches upon the challenges of owning a business, from managing expectations to spearheading results-driven SEO strategies.
 
www.thesearchrepublic.com.au@‌the_search_republic@‌sonjathesearchqueen

EP105 - Unraveling the Good Girl Conditioning: Amanda Louisa on Embracing Feminine Energy

In this episode, we welcome Amanda Louisa, a former corporate lawyer turned sustainability advocate. Amanda shares her inspiring journey from the grind of corporate law to discovering wellness through nervous system regulation and somatic experiencing therapies. Her story is all about resilience, self-discovery, and redefining success, particularly for women stuck in the "good girl" mold.
Amanda and I chat about the often-overlooked concept of feminine energy and how it plays a crucial role in successful entrepreneurship. She delves into her personal struggles and triumphs, emphasizing the need for authentic workplace well-being initiatives and flexible work rhythms that honor our natural energy cycles.
Key Takeaways:
Amanda's journey from high-stress corporate life to embracing wellness and feminine energy.
The importance of breaking free from the "good girl" conditioning to achieve sustainability in business and personal life.
Advocacy for nervous system regulation and somatic experiencing therapies as essential for mental health.
Emphasizing personalized work rhythms and strategic rest to boost creativity and productivity.
Notable Quotes:
"As soon as I hit the professional world, I kind of abandoned [spiritual practices]." - Amanda Louisa
"Unless we're working with our body and the somatic side of our nervous system, we're only dealing with 20% of the solution." - Amanda Louisa
"If you think about males or people who have testosterone as the dominant hormone in their system, they have a linear output of energy...whereas women...have different hormonal outputs at different times in our cycle." - Amanda Louisa
"It took me so long to learn how I want to work." - Sarah Thomson
"The staff is taking that permission of I can do my work the way I want to do it and that's where success lies." - Amanda Louisa
Resources:
Instagram: Instagram (@theamandalouisa)
LinkedIn: https://www.linkedin.com/in/amanda-louisa/
Website: Amanda Louisa Services — Amanda Louisa
Dive into the full episode for an in-depth exploration of these themes with Amanda and me. Stay tuned to the Social Circus for more thought-provoking conversations!

EP104 - Strategies for Growing Your Instagram Followers

Welcome to an informative episode of the social circus, where host Sarah Thomson celebrates reaching over 100 episodes and two years of sharing valuable social media, mindset, and business insights. Today's focus is a practical guide on effectively growing your Instagram following, a question often posed to Sarah in her capacity as a business coach.
In this episode, Sarah emphasizes the importance of having a cohesive and appealing Instagram profile, likening it to an inviting storefront that captures passersby's attention. Following this, she delves into several growth tactics, including the strategic use of Instagram reels and hashtags, leveraging collaborations and competitions, and engaging directly with the audience through comments and DMs. These practices underscore the necessity of daily, authentic interaction on the platform for optimal growth and audience engagement.
Key Takeaways:
Instagram Profile as Your Storefront: Ensure your Instagram profile is inviting and clearly communicates your business offering to encourage new followers.
Leverage Reels: Utilize Instagram reels to reach a broader audience, as reels are pushed out beyond your existing followers.
Hashtag Strategy: Maximize your content visibility by using up to 30 relevant hashtags on every post.
Collaborations and Competitions: Collaborate with similar non-competing businesses and consider running competitions to attract followers from overlapping audiences.
Engage Authentically: Spend time daily engaging authentically with other accounts through comments and direct messages to increase visibility and grow your following organically.
Notable Quotes:
"Think about your Instagram profile as something similar to having a storefront."
"Reels are the only type of content on Instagram that the algorithm will push out beyond your existing followers."
"Instagram have told us that they consider 30 hashtags to be best practice."
"People who are similar in terms of maybe demographic psychographic information hang out together or know each other."
"There is no express elevator to success. You always have to take the stairs."
Resources:
The Blooming Bids Academy - Sarah's membership platform for business coaching 
Online Social Butterfly - Sarah's Instagram handle for profile reference
YouTube Channel: Online Social Butterfly - Find free tutorial videos by Sarah Thomson 
Continue your learning journey by tuning in to the full episode to gain more in-depth guidance and actionable strategies to grow your Instagram following. Don't miss out on more episodes filled with insight—subscribe and join us next time at the social circus!

EP103 - Navigating Business Challenges: Staying Productive When Things Are Quiet

In this episode of the Social Circus, Sarah Thomson talks about the tough times businesses go through when things slow down. She starts by chatting about how comparing yourself to others on social media can mess with your head, and she's all about staying grounded during both personal and business growth. Sarah's got a reassuring and practical tone, offering up a mix of encouragement and advice for entrepreneurs in a slow phase.
She dives into how economic and global events can affect consumer spending and business, leading to big decisions for business owners. Drawing from her own experience, Sarah shares loads of strategies to make the most of quiet times. She highlights the importance of keeping clients happy, organizing your business stuff, and setting up efficient systems. Plus, she sprinkles in real-life examples to make her advice relatable.
 
Key Takeaways:
The perception of success on social media is not always indicative of reality, and comparing one's journey to others can be detrimental.
Quiet periods in business can be utilized for productive tasks such as nurturing client relationships, organizing files, and systematizing operations.
Implementing systematic approaches to email management, lead tracking, and financial audits can improve business efficiency and prepare one for future growth.
Upskilling through reading, podcasts, online courses, and even revisiting past educational materials can be a valuable use of downtime.
Taking supplementary jobs or alternate income sources during tough times is a pragmatic and jud

EP102 - Ee Zen Cha REAVA Solutions - Streamlining Business Processes and Implementing Systems for Growth

In this episode of The Social Circus, host Sarah Thomson sits down with the astute Ee Zen Cha, a meticulous Online Business Manager. They take a deep dive into the intrinsic value of business systems and processes, exploring the challenges and triumphs of building a structured operational model in today's dynamic entrepreneurial environment. Ee Zen's knowledge in creating process efficiencies is a beacon for business owners seeking to streamline their workflow and scale their ventures.
With a background in ISO 9001 internal auditing and a master's degree in engineering, Ee Zen applies her methodical and process-oriented skills to assist business owners in optimizing their operations. As an Online Business Manager, she specializes in executing strategy objectives and systemizing business processes, enabling female entrepreneurs to scale and grow their businesses efficiently. Her insights are born from over 13 years of experience in process improvement, both in the corporate world and the online business landscape.

EP101 - Kara Stokes Discusses the Impact of AI on the Industry

Kara Stokes has successfully transitioned from a copywriter to a brand message coach and is now making waves as an AI influencer for small businesses. With over six years of expertise, she's launched a second venture that teaches small business owners, particularly women, how to use Artificial Intelligence in marketing to gain a competitive edge. Her work focuses on content strategy, brand voice, and identity, aiming to empower women in the rapidly evolving AI space.
In an episode of the Social Circus, host Sarah Thomson chats with Kara Stokes about her journey from copywriting to coaching and her deep dive into AI. Kara discusses the importance of creating a brand identity that emotionally connects with customers, moving beyond visuals to establish meaningful brand principles. She shares insights on how AI is reshaping copywriting and reveals her personal and innovative uses of AI, from managing schedules to creating an AI cheerleader, all while exploring the future of creativity in the age of AI.
Key Takeaways:
Brand identity is a critical emotional connect between your business and customers, going beyond visual elements to how the business communicates and presents itself.
Kara advocates for "brand principles" over "brand values" to ensure a business's actions are in alignment with its declared ethos.
The AI revolution in copywriting has both shaken the industry and presented new opportunities for innovation and efficiency.
AI can serve as a valuable tool in life management and personal motivation, demonstrating versatility beyond content creation.
Thoughtful engagement with AI tools can refine and accelerate content development, even for experienced professionals like Kara.
 

EP100 - Importance of Consistency and Content Strategy

In the 100th episode of the Social Circus, Sarah Thomson delivers an engaging deep dive into the genesis and evolution of her podcast. Celebrating her half-centennial of episodes, Sarah provides a behind-the-scenes look at the marketing strategies and content creation process that underpin her podcasting success.
Sarah unfolds the tale of her podcast's inception back in March 2022, highlighting the intentional timing aligned with personal and business milestones. She elaborates on how podcasting serves as a medium to long-term marketing strategy and the importance of aligning podcast production with one's business growth phases. Sarah's authentic delivery resonates through insights on the tools, consistency, guest selection, and how she shaped her podcast to mirror her evolution from a social media to a broader digital marketing expert. With a personal touch, Sarah expresses gratitude to her listeners and lays down an enticing opportunity for them to win a VIP day with her.
Key Takeaways:
Podcasting is a medium to long-term marketing strategy best suited for businesses that have already established some level of personal brand recognition.
Consistency is crucial in podcasting, with Sarah never having missed a week since starting her podcast.
Content creation should reflect the host's personality and comfort zone, whether it's scripted or off-the-cuff delivery.
It is important for a podcast's name and content to be flexible enough to accommodate the growth and evolution of both the host and the show.
Hosting a podcast involves a variety of tasks, from recording to editing and promotion, which can be made easier with a well-established workflow and potentially using AI tools and assistance.

EP99 - Discover the benefits of a digital detox and how to implement it

In Episode 99 of the "Social Circus," host Sarah Thomson approaches an important milestone: the podcast's 100th episode. This episode features Sarah expressing her enthusiasm for the forthcoming competition in celebration of the 100th episode and gives an overview of what the audience can expect.
Sarah Thomson, an expert in social media and business mindset, discusses her ten-day break from the digital world. She offers insights on preparing for a technology hiatus and emphasizes the significance of being present, resting, and establishing boundaries in both personal and professional life.
The episode includes Sarah’s personal experiences during her digital detox. She talks about spending quality time with her family and her struggle to disconnect from her business. She urges listeners to reflect on their own use of technology and find a balance to enhance their well-being.

EP98 - Annie Gichuru Discusses Building Inclusive Businesses

In this thought-provoking episode of the Social Circus, host Sarah Thomson welcomes Annie Gichuru, a renowned racial equity coach whose work has been pivotal in steering online businesses towards intentional inclusivity. Together, they delve into the nuances of racial equity versus equality, providing listeners with an invaluable understanding of how to foster an inclusive environment in both personal and professional realms.
This episode shines a light on the often misinterpreted concepts of racial equality and equity. Annie explains the importance of recognizing individual circumstances to create equitable opportunities and outcomes. The conversation progresses to actionable strategies that businesses can implement, from auditing one's network and clientele to crafting inclusive lead magnets. Emphasizing the lifelong journey of learning inclusive practices, Annie guides listeners through recognizing unconscious bias and understanding the impact of microaggressions.
 
https://anniegichuru.com/https://www.instagram.com/annie.gichuruMicroaggressions Guide - https://anniegichuru.com/micro/

EP97 - Reflecting on Turning 50 and Embracing Self-Acceptance

This episode of The Social Circus featuring Sarah Thomson is a special solo episode where she reflects on turning 50 and shares her personal insights. Sarah shares her initial hesitance about sharing her age publicly and worrying about how it may affect her work in the digital marketing industry. 
In addition to this, Sarah discusses the importance of understanding and planning finances, as well as the impact of this understanding on her life. She admits to previously ignoring the bigger financial picture but, after taking a course on money finance and investing, she realized the significance of managing money. This education has empowered her to have clear plans for the future, particularly as her children grow older and become more independent