The Social Circus

EP136 - Smart Money Moves for Entrepreneurs with Mel Browne

In this episode, I’m joined by Mel Brown, a financial expert and author of My Financial Adulting Plan. With years of experience helping individuals and business owners take control of their money, she’s here to share her wisdom on making finance work for you. We unpack the myths around money, discuss practical strategies for managing cash flow, and explore why understanding your finances is crucial for business success. Mel shares her journey from struggling with money to becoming a financial powerhouse, offering relatable insights along the way. Whether you’re an entrepreneur looking to get a grip on your business finances or someone who just wants to feel more confident with money, this episode is packed with insights you can start using today. We also chat about the mindset shifts needed for financial success—because money isn’t just about numbers, it’s about confidence too!
Resource Page : https://www.melissabrowne.com.au/thesocialcircus
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Key Takeaways:
    Financial literacy is the key to business success.    Small changes in money habits create big results.    Understanding cash flow helps you make smarter decisions.    Investing isn’t just for the wealthy—it’s for everyone.    Confidence with money starts with knowledge and action.
 
 
 

EP135 - Choosing your Word for 2025

In this episode, I’m diving into the tradition of picking a "word for the year" and how it can set the tone for everything you do. I explore why this practice is so popular and share practical steps for choosing a word that feels authentic and aligned with your goals. Whether you’ve been doing this for years or it’s your first time, I’ve got tips and anecdotes to guide you through the process. I’ll also reflect on the podcast’s incredible three-year journey, sharing my excitement for the episodes ahead. If you’re ready to kickstart 2025 with focus and intention, this one’s for you!
Key Takeaways
Reflect on your past year before choosing your word.
Let your word align with your personal and professional goals.
Avoid choosing a word arbitrarily; it should resonate deeply.
Use your word as a decision-making anchor throughout the year.
Revisit your word often to stay motivated and on track.
Notable Quotes
"Your word for the year isn’t just a word; it’s your North Star."
"Choosing a word aligned with your values can be a game-changer."
"Reflection is the key to finding a word that truly resonates."
"This simple practice can create clarity in your life and business."
"The word you choose will shape your focus and your year."

EP134 - The Final Episode of 2024

In this reflective episode, I take you behind the scenes of "The Social Circus" as we close out 2024. It’s been three amazing years of podcasting, and I’m sharing what I’ve learned along the way—the challenges, triumphs, and why we take a well-deserved break over Christmas. I delve into what it takes to keep a podcast running weekly, from the energy and planning to the constant creativity. This episode is a mix of gratitude, storytelling, and a sneak peek at what’s to come for the podcast in 2025. Whether you're a fellow podcaster, a business owner, or just curious about the journey, there’s plenty of inspiration to take away. Let’s wrap up the year together with positivity and purpose!
 
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Key Takeaways
Consistency is the backbone of podcasting success.
Taking breaks is essential for maintaining creativity and energy.
Reflecting on accomplishments keeps motivation alive.
Planning ahead ensures podcast longevity.
Sharing gratitude fosters connection with your audience.

EP133 - Your Year in Review 2024

Episode Summary
In this episode of The Social Circus, I dive into the power of reviewing your year—yep, we’re talking about the highs, lows, and everything in between for 2024! I share practical steps to evaluate your business performance, unpack what worked (and what didn’t), and identify where you can level up. You’ll also hear about my own reflections as I gear up for 2025, because who doesn’t love a sneak peek? Whether you’re a pro at annual reviews or feeling a bit clueless, this chat is packed with tips to wrap up your year with clarity and purpose. Ready to turn those lessons into goals for 2025? Let’s do this!
2025 Goal Setting and Planning Workshop
Key Takeaways
Break your year into sections to identify trends.
Celebrate wins, no matter how small.
Use data to guide your decisions for 2025.
Reflect on challenges to discover growth areas.
Create actionable goals for the new year.
Notable Quotes
"Reflection isn’t about criticism—it’s about growth."
"Your biggest wins might not be in the numbers but in the lessons learned."
"Small steps forward are still steps forward."
"Reviewing your year is like prepping your soil for next season’s harvest."
"Clarity comes from looking back before moving ahead."
2025 Goal Setting and Planning Workshop

EP132 - Chris Gaskell - From Haircuts to Entrepreneurship

In this episode, I’m joined by Chris from MopTops Hair, and together, we dive into her incredible journey from founding a children’s hair salon to running a successful business for nearly two decades. Chris and I reminisce about our first meeting when she cut my son’s hair as a toddler, and we explore how her salon became a haven for families. We also discuss the highs and lows of entrepreneurship, the importance of building community, and why understanding your customers is key. Whether you're a parent, a business owner, or just someone looking for inspiration, there’s something here for you!
Key Takeaways:
Specialising in a niche can set your business apart.
Building strong customer relationships is invaluable.
Serving families requires a unique approach to customer care.
Perseverance and passion are essential for business growth.
Always adapt to changing customer needs.
 
https://www.facebook.com/moptopshaircare?mibextid=LQQJ4dhttps://linktr.ee/moptops101https://www.instagram.com/chris_gaskell_moptopshaircare/

EP131 - Innovative Business with Jenni Harding

This week, I had an inspiring conversation with Jenni Harding, the brains behind Greatest Good. We dived deep into the world of purpose-driven business, exploring how Jenni’s unique approach helps businesses thrive while creating a positive impact. We chatted about the challenges of blending social media strategy with mindset shifts, and Jenni shared her secrets to building resilience and staying authentic in a competitive world. Whether you’re a small business owner or dreaming of starting one, this episode is packed with actionable tips to help you navigate growth, embrace innovation, and connect with your audience in meaningful ways.
Key Takeaways:
    Purpose-driven businesses create lasting impact and build trust.    Mindset is the foundation for successful decision-making.    Authentic storytelling connects brands with their audience.    Social media strategy must align with core business values.    Resilience is essential for overcoming entrepreneurial challenges.
 
Website: https://www.greatestgood.com.au
Christmas Gift Guide: https://www.greatestgood.com.au/australian-christmas-gift-guide
Shopping:  https://www.greatestgood.com.au/shop.html
Donating: https://www.greatestgood.com.au/donate.html
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EP130 - Why Goal Settings Starts with a BIG Number

In this episode of The Social Circus, I dive into the power of goal setting and why starting with a big number can make all the difference in achieving success. As we approach the end of the year, it's natural to feel a bit drained, especially with the summer holidays and Christmas looming for those of us in Australia. But this is the perfect time to pause, reflect, and think about what we want to achieve in the coming year. I guide listeners through actionable steps on how to set big, meaningful goals for 2025, break them down into manageable pieces, and keep the motivation alive even as the festive season kicks in. So grab your pen and paper, because I've got loads of tips to help you enter the new year with a clear and inspiring plan!
Key Takeaways
Start with a big, ambitious goal to inspire action.
Break goals down into achievable steps for clarity.
Avoid burnout by aligning your goals with your energy cycles.
Take advantage of end-of-year momentum to set intentions.
Regularly review your progress to stay on track.
Notable Quotes
"Big goals inspire big action; don’t shy away from aiming high."
"Breaking goals down doesn’t make them smaller—it makes them achievable."
"Align your goals with your natural energy flow to avoid burnout."
"End the year strong by setting a vision for the next."
"Your progress is a journey; keep revisiting and refining."
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EP129 - Why You Should Join My Mastermind

In Episode 129 of The Social Circus, I'm diving into the year-end hustle and the exciting energy of November as we gear up for the big finale of 2024. I'll chat about the unique rhythm of December, especially for those of us in Australia preparing for the summer holidays. With December as a hectic month, November is our golden window to finish strong! I’ll also share a peek into my Digital Queen's VIP Party Week—an event that has grown into a highlight for my community, designed to get everyone energised and aligned with their goals for the coming year. Whether you're planning big things for your business in 2025 or just trying to squeeze in those final 2024 to-dos, there’s something in this episode for you.
Key Takeaways
November’s the Time: Use November to lock in 2024 goals.
Plan for 2025 Now: Start shaping those ambitions.
Celebrate Progress: Reflect on what’s worked this year.
Engage Your Community: Events like VIP weeks boost connection.
Make Time for Rest: Balance work with self-care as the year closes.

EP128 - Women, ADHD, and Business Success with Mel Stibbs

In this episode, I dive into a heartfelt and enlightening conversation with Mel Stibbs, the founder of ADHD Village. We explore the unique challenges neurodivergent women face, especially in the business world, where typical structures and approaches don’t always fit. Mel opens up about her personal journey, from her late diagnosis of ADHD and autism to the drive to create a community where women can feel seen and supported. Together, we talk about how to balance the superpowers of ADHD—like creativity and drive—with the daily struggles, including organisation, emotional regulation, and overcoming stigma. Mel shares insights on the dangers of self-diagnosis, the rise of ADHD awareness on social media, and the importance of surrounding yourself with people who understand you. This episode is an open, honest conversation aimed at inspiring and empowering neurodivergent women to embrace their strengths and create a business journey that truly works for them.
Key Takeaways
Embrace your neurodivergent strengths, but recognise the challenges.
Surround yourself with a supportive community that "gets" you.
Avoid self-diagnosis and consult a professional if ADHD resonates.
ADHD can amplify both creativity and overwhelm; find strategies.
Advocate for acceptance—neurodivergence should be understood.

EP127 - Managing Menopause with nurse practitioner Julie Farrelly

In this episode, I sit down with Julie, a functional medicine nurse practitioner, to explore what sets this approach apart from traditional healthcare. We dive into the differences between a nurse practitioner and a general practitioner (GP), highlighting the unique blend of experience and advanced training that nurse practitioners bring to the table. Julie shares insights into the core principles of functional medicine—like addressing root causes rather than just symptoms—and how this approach can make a real difference for patients. Whether you're curious about alternative approaches or seeking a deeper understanding of healthcare options, this episode is packed with valuable insights for anyone wanting to take charge of their wellbeing.
Key Takeaways
Functional medicine focuses on identifying root causes, not just treating symptoms.
Nurse practitioners combine clinical experience with advanced training for holistic care.
There are fewer than 3,000 nurse practitioners in Australia, making them a unique asset.
Functional medicine emphasizes patient education and empowerment.
Collaboration between medical professionals can lead to more personalised care.
juliefarrelly.com.auhttps://www.facebook.com/juliefarrellyatAchieveOptimalHealthhttps://www.instagram.com/achieveoptimalhealth/

EP126 - Building Trust in Skincare with Aijan

In this episode, I sit down with the inspiring founder of Aijan Skincare to uncover the story behind her brand. We dive into her transition from the world of finance to the skincare industry, and why redefining ageing is at the core of her brand's mission. She shares her insights on the misconceptions surrounding skincare, the importance of trust, and what it means to create a product line that truly resonates with women. If you're curious about how skincare can empower you to age on your own terms, this conversation is packed with wisdom and actionable insights.
Key Takeaways:
Transitioning industries can spark innovative ideas.
Redefining societal norms around ageing is empowering.
Trust is key in building a successful skincare brand.
Skincare goes beyond appearance; it’s about vibrancy.
Pursuing passion leads to rewarding entrepreneurial journeys.
www.aijan.com@‌aijanskincare@‌age__isjuatanumber

EP125 - Caryn Rance - Why Your Business Needs Inclusive Design

In today’s episode, I’m chatting with the wonderful Caryn from Firefly Graphics about something super important but often overlooked: inclusive design. If you’re like me and hadn’t even heard of this concept until recently, don’t worry—you’re not alone! Caryn and I dive into what inclusive design really means, why it matters for small businesses, and how it can create a more welcoming experience for your customers. Caryn shares practical tips and insights on how to incorporate inclusivity into your branding and design without it feeling overwhelming. Trust me, after this chat, you’ll see how these small changes can make a big impact on your business.
Key Takeaways:Inclusive design ensures that everyone feels welcome when interacting with your brand.Small businesses can make big strides with simple design changes.Accessibility should be a priority from the start—not an afterthought.Inclusive design helps expand your audience and deepen customer loyalty.Being proactive about inclusivity reflects well on your business values.
Notable Quotes:"Inclusive design isn't just about accessibility; it's about creating an experience where everyone feels valued.""Small changes in your design can make a world of difference for people who might otherwise struggle to engage with your brand.""The future of business lies in inclusivity—it's not just a trend, it's a necessity.""Don't wait until you're bigger to focus on inclusive design—start where you are and grow from there.""Inclusivity reflects the heart of your business—show your customers they belong."

EP124 - Why You Should Enter Awards

In this episode of The Social Circus, I dive into the importance of entering awards, especially for women in business. I reflect on my own experiences, sharing how I’ve gone from being a finalist several times to winning my first major award this year. It wasn’t an overnight success, and I discuss how persistence and believing in yourself are key ingredients. Many of us hesitate to put ourselves forward, thinking we’re not good enough, but I encourage you to challenge that mindset. Whether you're early in your journey or further along, entering awards can boost your confidence, visibility, and credibility in ways you may not expect!
Key Takeaways:
Awards can significantly enhance your business’s credibility.
It’s important to overcome the mindset of "not being good enough."
Persistence is key in being recognised—many stumbles happen before success.
Women, in particular, need to get better at promoting their achievements.
Entering awards can open doors you may not even realise exist.
Notable Quotes:
"For every success story, there’s usually a couple of stumbles behind the scenes."
"This year was my year, but it took a lot of effort to get here."
"Women, especially, are really bad at tooting our own horn."

EP123 - Building Cheerful Business Days with Roslyn Thompson

In this episode of The Social Circus, I chat with the amazing Roslyn Thompson, founder of Cheerful Days Co. We dive deep into the idea of blending business growth with positivity and mindset strategies. Roslyn shares her journey of building a business that focuses on creating joyful work environments while also driving success. We discuss how social media plays a role in fostering connections, what it’s like to work with clients who share your values, and some practical steps to maintain balance as a business owner. Whether you're just starting out or a seasoned entrepreneur, this episode is full of insights to help you grow your business with more joy and ease!
Key Takeaways:Prioritise joy in your business to boost productivity.Balance social media efforts with authentic connection.The importance of mindset in business success.Building relationships with aligned clients.Incorporate self-care practices into your business routine.
Notable Quotes:"Joy is a key ingredient to a thriving business – it’s not just about the numbers.""When you’re authentically yourself, the right clients will always find you.""Success doesn’t have to be stressful – it’s about finding your flow.""Mindset is everything – how you think impacts your entire business.""Social media is a tool, but connection is the heart of it."
 
https://www.cheerfuldaysco.au
https://www.instagram.com/cheerfuldaysco
https://www.linkedin.com/in/roslyn-thompson
https://www.facebook.com/cheerfuldaysco

EP122 - Navigating HR with Ash Battye

In this episode of The Social Circus, I chat with Ash Battye from Career Pursuit HR, and we dive deep into the world of human resources for small businesses. We cover everything from the common HR challenges that business owners face to how to build a strong and efficient team. Ash shares her top tips for creating a positive work culture and the importance of compliance. This episode is packed with valuable insights for any business owner who’s looking to streamline their HR processes and ensure their team thrives. Tune in for an episode full of practical, no-nonsense advice, and plenty of encouragement!
Key Takeaways:
HR compliance is crucial for business success and avoiding legal headaches.
Creating a positive work culture can boost employee morale and retention.
Streamlining your HR processes will save you time and reduce stress.
Hiring the right people starts with a clear job description and strong recruitment strategy.
Regular performance reviews help keep your team on track and motivated.
 
https://www.instagram.com/careerpursuithr/https://www.facebook.com/careerpursuithr/https://www.linkedin.com/in/ashleighbattye/https://www.careerpursuit.com.au/

EP121 - Tania Carcenac - Terrified yet excited: Life as an entrepreneur

In this episode, I sit down with Tania Carcenac, an inspiring entrepreneur, to talk about the rollercoaster that is running a business. We explore that familiar mix of excitement and fear, which Tania brilliantly coins as "terrified yet excited." We dig into her journey, touching on the moments when fear actually pushed her to make bold moves. Throughout our conversation, we explore how business owners can lean into their fears, turning them into a driving force for success. Tania’s honesty about the challenges makes this a relatable episode for any entrepreneur facing uncertainty. You’re sure to walk away with practical tips and plenty of inspiration.
Key Takeaways:
    Fear and excitement often coexist in entrepreneurship.    Facing your fears head-on can drive business growth.    It’s okay to be both terrified and excited—it’s part of the process.    The key to overcoming fear is to take action, even when you're unsure.    Surround yourself with supportive people who encourage you.
Notable Quotes:
    "I’m terrified but excited all at the same time."    "Fear can either paralyze you or push you forward."    "Sometimes, taking that first step is all you need to unlock your potential."    "The scariest moments in business often lead to the biggest breakthroughs."    "Being both terrified and excited means you’re on the right track."
 
Website: https://taniacarcenac.com  / Instagram: https://www.instagram.com/tania.carcenac/  / facebook: https://www.facebook.com/taniacarcenac.coaching  / Pinterest: https://www.pinterest.com.au/taniacarcenac/
The Midlife Makeover: A day of Style, Sass & Self Discoveryhttps://events.humanitix.com/the-midlife-makeover

EP120 - ChatGPT: A Small Biz Game-Changer

In this episode, I'm diving deep into the world of ChatGPT, the AI tool everyone seems to be buzzing about. We’ll explore what ChatGPT is, how it works, and why it’s relevant for small business owners. I'll walk you through the basics, break down the jargon, and share some practical tips on how you can start using AI to save time and enhance your business operations. Whether you're feeling overwhelmed by the tech talk or just curious about what all the fuss is about, this episode is designed to be your easy-to-understand guide. Let’s turn that intimidation into inspiration and help you see how ChatGPT can be a powerful ally in your business toolkit!
Key Takeaways
ChatGPT Demystified: Understand what ChatGPT is and how it works in simple terms.
AI in Business: Learn how AI can streamline tasks and save time for small business owners.
Practical Applications: Discover real-world ways to implement ChatGPT in your business.
Overcoming Tech Fears: Tips on how to embrace AI without feeling overwhelmed.
Staying Ahead: Why now is the time to start exploring AI for your business.
Notable Quotes
"AI isn’t just for the tech giants—small business owners can benefit immensely too!"
"Think of ChatGPT as your digital assistant, ready to help with the tasks that take up too much of your time."
"The key is to start small; even a little AI can go a long way in boosting your business."
"Don’t be intimidated by the tech—embrace it, and watch how it transforms your workday."
"ChatGPT is like having a brainstorming partner who never gets tired or runs out of ideas."

EP119 - My fave 5 AI tools that save me time & money

In this solo episode of The Social Circus, I’m diving into the world of AI and sharing my absolute favourite tools that can transform how you run your business. AI can feel a bit overwhelming and even a tad intimidating, but it doesn’t have to be! I’m breaking down my go-to AI tools that are not only powerful but also user-friendly, even if you're not a tech wizard. From streamlining your daily tasks to boosting your marketing efforts, these tools are game-changers. So, whether you’re curious about AI or looking for practical ways to incorporate it into your business, this episode is packed with insights that will help you get ahead of the curve.
Key Takeaways:
Embrace AI to streamline daily tasks.
AI tools can enhance your marketing strategies.
You don’t need to be tech-savvy to use AI.
Explore AI tools that fit your business needs.
Start small with AI and expand as you get comfortable.
Notable Quotes:
"AI can feel terrifying, but it’s also incredibly exciting if you know where to start."
"You don’t need to be a tech expert to harness the power of AI in your business."
"The right AI tools can revolutionise the way you work, making your business more efficient."
AI Tools I Use:
ChatGPT
Gemini
Jasper
DALL·E
Decipher AI
Manychat

EP118 - Exploring Mindful Movement and Business with Megaglow Yoga's Megan Summers

In this episode of Social Circus, host Sarah  chats with Megan Summers, the founder of Megaglow Yoga. They talk about why self-care, mindfulness, and staying active are so important for busy entrepreneurs who spend long hours at their desks. Sarah and Megan stress the need to balance personal well-being with work demands.
Megan explains how sitting for too long can harm your core muscles and posture. She gives practical advice on how to add more movement and mindfulness to your day, especially if you work from home. Megan suggests small, easy changes like setting reminders to move, doing yoga, and including meditation in your routine. They wrap up by inviting listeners to check out Megan’s online yoga library, which offers options for different lifestyles.
 
Key Takeaways:
Incorporate Movement: Regular movement is essential to counteract the negative effects of prolonged sitting. Simple acts like setting reminders to stand or walk can make a significant difference.
Mindful Practices: Activities such as yoga and meditation can offer immense benefits, including better management of thoughts and stress levels.
Commitment to Self-care: Prioritizing personal well-being is crucial for productivity and happiness. Dedicating specific times for self-care practices is beneficial.
Accessible Yoga: Megan's online yoga library offers flexibility by providing classes of varying lengths to suit different schedules, making self-care more manageable.
Nature’s Benefits: Taking time to disconnect and engage with nature can significantly enhance mindfulness and overall well-being
E: megaglowyoga@gmail.com
https://www.instagram.com/megaglowyoga/https://www.facebook.com/megaglowyoga/https://megaglowyoga.com.auhttps://www.linkedin.com/in/megaglowyoga/

EP117 - Mastering Facebook Ads for Effective Lead Generation

In this episode of "The Social Circus," I dive into the world of Facebook ads and lead generation, sharing some super useful strategies for business owners who want to succeed in today's tough market. I talk openly about how many businesses are going through quiet times and need effective ways to attract new leads and keep things moving.
I start the episode by chatting a bit about the current business climate and encouraging everyone to stay motivated. I also recommend checking out Episode 103, where I cover tips for getting through slow periods. Then, I get into the main content, focusing on three key strategies for using Facebook (or Meta) ads to generate leads: traditional lead generation ads, outbound communication ads, and two-way communication ads through platforms like Messenger and WhatsApp. I break down each strategy with practical tips and examples, making this episode a must-listen for anyone who wants to step up their lead generation game with social media ads.
I go over three key types of lead generation ads on the Meta platform – traditional lead generation ads, outbound communication ads, and two-way communication ads.
Traditional Lead Generation: These ads are all about addressing client problems and encouraging discovery calls, which makes them perfect for service-based businesses.
Outbound Communication: Lead form ads within Meta are super user-friendly and tend to have higher conversion rates, but they do require businesses to be on top of their follow-ups.
Two-Way Communication: Using Messenger and WhatsApp for ads allows for a more conversational approach, which helps build trust and convert leads more effectively.
Testing and Tracking: I also emphasise the importance of testing different ad creatives, targeting different audiences, and keeping a close eye on performance. This way, you can understand your conversion rates better and fine-tune your strategies.

EP116 : Mastering Reels - Tips for Effective Short-Form Video Content

Welcome to episode 116 of The Social Circus! In this episode, host Sarah Thomson dives deep into the world of Reels, a powerful tool for digital marketing and social media strategy. As a business owner, understanding and leveraging Reels can be a game changer, and Sarah is here to guide you through it. Whether you're a novice or looking to improve your existing skills, this episode will equip you with the knowledge to create engaging and effective Reels for your business.
Reels, as Sarah explains, are short-form video content that have revolutionised social media platforms such as TikTok, Instagram, Facebook, YouTube, and Pinterest. With TikTok leading the way and having over a billion active users, the impact of Reels on engagement and account growth is undeniable. Sarah emphasises the importance of creating Reels consistently and shares practical tips for doing so, including the ideal length for cross-platform use and the evolving trends in Reels content, from talking heads to faceless marketing.
Leveraging various tools and features can significantly enhance your Reels. Sarah discusses the advantages of using captions for inclusivity and accessibility, the fun of duets and transitions, and how apps like CapCut and Canva can streamline your video creation process. She also highlights the importance of staying authentic to your brand while exploring new trends and features. Sarah’s actionable advice will motivate you to start creating and experimenting with Reels, ensuring your content resonates with your audience and stands out in the crowded digital space.
### Key Takeaways:
*   **Understanding Reels:** Learn what Reels are and why they are vital for engaging your audience on various social media platforms.*   **Optimal Reels Length:** Create Reels that are ideally 59 seconds or less to maximise use across multiple platforms like TikTok, Instagram, Facebook, YouTube, and Pinterest.*   **Evolving Content Trends:** Stay updated with current trends in Reels content, such as talking heads, transitions, and faceless marketing, to keep your videos engaging and relevant.*   **Useful Tools:** Utilise apps like CapCut for advanced video editing and Canva for creating visually appealing Reels with ease.

EP115 - Exploring Storytelling and Personal Identity in Entrepreneurship with Kylie Patchett

In this episode of the Social Circus podcast, host Sarah Thomson is joined by Kylie Patchett, an expert copywriter with a distinctive flair for storytelling. With a background in forensic science and health, Kylie discusses her unconventional journey into entrepreneurship and her eventual transition into copywriting. This episode delves into her experiences, the importance of authenticity in storytelling, and how personal and professional stories can deeply connect with audiences.
Throughout the episode, Sarah and Kylie explore how storytelling can transform business copy from mundane to magical. Kylie shares her insights on integrating storytelling in social media posts, particularly on Instagram, to show personal elements that resonate with clients. Highlighting the power of vulnerability and authenticity, Kylie emphasizes that being true to yourself and sharing your unique stories can attract the right clients and build stronger professional relations. They also touch on the challenges of shedding corporate personas to embrace one’s true self as an entrepreneur.
Key Takeaways:
Authenticity in Storytelling: Sharing genuine stories helps in connecting with the audience on a personal level and attracts clients who align with your values.
Power of Micro-Stories: Using platforms like Instagram stories to share small, everyday tales can effectively engage your audience without diving into heavy, vulnerable narratives immediately.
Embracing Your True Self: Leaving the corporate world allows entrepreneurs to discover and express their authentic selves, making their business more relatable and human.
Natural Integration of Stories: Incorporating personal anecdotes, such as daily routines or minor mishaps, can make your professional narrative more colorful and engaging.
Value-Based Content:
Emphasising your values through storytelling helps clients understand your business ethos and connect more deeply with your brand.

EP114 - Exploring Neurodiversity in Business with Emily Fogg

n this episode of the Social Circus, host Sarah Thomson welcomes Emily Fogg, the innovative founder of Wise Owl Tuition, to discuss the complexities and triumphs of running a business as a neurodivergent individual. Emily shares her journey from a classroom teacher to a successful entrepreneur, emphasizing the critical need for specialized educational services for children with learning difficulties like dyslexia and ADHD. Delving into her own recent diagnosis of inattentive ADHD, Emily offers a candid perspective on the challenges and strategies she employs in managing both her personal life and her thriving business.
Listeners will gain a profound understanding of neurodiversity, exploring practical tips for making business practices more inclusive and supportive. Emily highlights the importance of creating structured systems, leveraging strengths, and outsourcing weaknesses as key strategies for success. With actionable advice on improving social media engagement and facilitating more inclusive group interactions, this episode is a treasure trove for business owners and educators alike. Sarah and Emily also touch on the importance of compassion and flexibility in business, making it a must-listen for those looking to foster a more inclusive environment.
Key Takeaways:
Understanding Neurodiversity: Neurodivergent individuals, such as those with ADHD, dyslexia, and autism, have brains that function differently from neurotypical people. Recognizing and embracing these differences is crucial for inclusivity.
Structural Systems: Implementing robust organizational systems and routines can help manage the demands of a business, particularly for those with ADHD.
Inclusive Practices: To make social media and business activities more inclusive, use alt text, ensure content is engaging and repetitive, and create safe spaces for interaction.
Compassion and Flexibility: Offering clients the flexibility to reschedule and being compassionate about their mental states can foster a more supportive business environment.
Resource Allocation: Outsourcing tasks that are challenging, such as bookkeeping, can help neurodivergent business owners focus on their strengths and maintain productivity.

EP113 - Instagram Competitions

In episode 113 of "The Social Circus," host Sarah Thomson delves into the intricacies of running successful Instagram competitions. Understanding the challenges business owners face with engagement and follower growth, Sarah provides a practical guide for leveraging Instagram contests to drive attention, engagement, and new followers.
Launching into the topic, Sarah emphasizes the versatility of Instagram compared to other platforms like Facebook, highlighting the fewer restrictions and easier management of competitions on Instagram. She gives a step-by-step strategy for setting up Instagram competitions, including the necessary tracking and analysis to evaluate success. Sarah also addresses the importance of offering meaningful prizes and ensuring the process of entering the competition is straightforward to maximize participation. By the end of the episode, listeners are equipped with actionable tips and strategies to effectively run Instagram contests and integrate them into broader business objectives.
Key Takeaways:
Instagram’s Flexibility: Running competitions on Instagram is more straightforward compared to Facebook, with fewer restrictions from Meta.
Choosing the Right Prize: Offer prizes that are enticing yet relevant to your audience to attract potential customers and not just general entrants.
Simple Mechanics: Keep the competition entry process simple – typically involving liking a profile, tagging a friend, and sharing the post in stories.
Engage through DM’s: Personalize the experience by sending DM's to participants, encouraging them further and building relationships.
Collaboration Limits: When collaborating with other businesses, ensure there are no more than five participants to avoid overcomplicating the entry process.

EP112 - Exploring ADHD Parenting Challenges with Coach Susan Hughes

Welcome to another episode of the Social Circus, hosted by Sarah Thomson. This week’s episode takes you through the insightful journey of Susan Hughes, an ADHD Parent Coach, who shares her experiences and expertise in coping with ADHD in family life. Susan delves into how she transitioned from the corporate world into coaching after facing parenting challenges, especially after her child was diagnosed with ADHD and dyslexia.
Throughout the episode, Susan emphasizes the importance of understanding ADHD to better support both children and parents. She discusses how traditional parenting methods can clash with the needs of ADHD children, often leading to unnecessary strife. Susan uses her personal story to highlight how coaching strategies can be pivotal in managing ADHD behavior, creating an empathetic and nurturing environment, both at home and school. Listeners are encouraged to seek help and learn new skills to improve family dynamics and the well-being of children with ADHD.
### Key Takeaways:
*   **Understanding ADHD:** It is crucial for parents to understand the impact of ADHD on daily life to provide better support and foster positive development.*   **Executive Functioning:** ADHD affects various executive functions, including planning, prioritization, emotional regulation, and task initiation.*   **Parent Coaching:** Using coaching techniques at home can significantly ease the challenges of parenting ADHD children and improve their outlook on life.*   **Early Intervention:** Seeking guidance and training during the early years of a child with ADHD can mitigate more serious issues later in life.*   **Compassion and Support:** Parents dealing with ADHD should seek support and practice
 
https://www.facebook.com/SusanHughesADHDParentCoach/
https://www.instagram.com/susanadhdcoach/
https://www.linkedin.com/in/susan-hughes-1314238/
https://www.theconfidentadhdparentformula.com.au/online-course

EP111 - Easing into Video Content Creation

In the 111th episode of "The Social Circus," host Sarah Thomson delves into the intricacies of video marketing for businesses. As video content continues to dominate social media platforms, Sarah emphasises its crucial role in building trust, establishing connections, and ultimately driving business growth. She shares invaluable tips and strategies to help entrepreneurs and business owners overcome common fears associated with creating video content, such as discomfort with appearance and voice.
Throughout the episode, Sarah underlines the immense potential of video marketing, mentioning how platforms like TikTok and Instagram Reels have revolutionised the way businesses interact with their audiences. She provides practical advice on how to ease into video creation, from utilising stories for short video content to creating stock footage and using B-roll shots. Sarah also explores the concept of "anchor videos," which can help even the most camera-shy individuals get comfortable with talking on camera. This episode is a must-listen for anyone looking to enhance their social media strategy and engage their audience through authentic video content.
Key Takeaways:
Starting Small: Begin with Instagram Stories to get comfortable with video content. Stories are less permanent and can help ease the fear of being on camera.
Creating Voiceovers: Start with voiceovers on stock or self-created video footage to get accustomed to hearing your own voice.
Utilising B-Roll: Generate B-roll footage to have a library of stock videos that show different aspects of your business without needing to speak directly to the camera.
Anchor Videos: Use anchor videos where you perform everyday tasks while speaking to the camera to make the experience more natural and less intimidating.
Authenticity Over Perfection: Focus on delivering valuable content and building connections rather than striving for perfection in appearance or production quality.
Notable Quotes:
"At some point in your business, you are going to have to show up and be visible."
"It is not about me, it is about my message, and it's about delivering value to you as my audience."
"Stories on Instagram are a great way to kind of dip your toe into creating video content."
"Nothing is wasted in this world of video content."

EP110 - Kristy Borbas : Embracing Intuition and Cyclical Wisdom in Business and Life

In this episode of "The Social Circus," host Sarah Thomson welcomes Kristy Borbas, an intuitive coach and wise woman, to discuss the profound impact of intuition and feminine cycles on personal empowerment and business success. Kristy and Sarah explore the importance of listening to our bodies, understanding our natural rhythms, and integrating these ancient practices into our modern lives to achieve balance and fulfillment.
Kristy shares her journey from feeling trapped in the corporate world to finding her true calling in helping women rediscover their inner wisdom. She emphasizes the significance of recognizing and honoring the different stages of womanhood, using tools like tarot, astrology, and feminine embodiment techniques. This episode is a must-listen for any woman seeking to harmonize her personal and professional life by embracing her natural cycles and intuition.
Key Takeaways:
Understanding Natural Cycles : The importance of tracking menstrual and lunar cycles to optimize energy and productivity.Empowerment Through Intuition : Utilizing intuition and feminine embodiment practices to connect deeply with oneself.Balancing Masculine and Feminine Energies  : How modern women can navigate the masculine-dominated corporate environment by honoring their feminine energy.Self-Care and Rest : The critical role of rest and self-care in preventing burnout and fostering sustained success.Community and Support : The value of finding a supportive community or tribe to uplift and empower one another.
 
https://www.instagram.com/kristyborbas/https://www.facebook.com/KristyBorbasWisewoman
 
Calling any woman wanting to reclaim the power in women’s circles and groups. To be the Wise Woman and Goddess.
This group will impact you Deeply from rituals, to intuitive sessions, seasonal offerings and a space to connect to the conscious feminine. We will cover goddess mythology and astrology, tarot, embodiment and self care practises, sound , voice healing and more. We do monthly new moon and full moon circles to share and weave  in the feminine rituals.
The time has come to gather, to remember our truth, to share our wisdom , to create magical kinships and above all feel safe to be who we are. This is for those wanting to journey with me in this beautiful awakening of women , and empower themselves.
https://kristyborbas.com/products/her-tribe-monthly-subscription

EP109 - Lala Macnab Discusses Business, Mentoring, and Personal Growth

Join Sarah Thomson as she chats with Lala Macnab, a dynamic business mentor and serial entrepreneur with two decades of experience. Lala shares her journey of transforming her wedding stationery business amid industry changes and COVID-19, her process in launching new ventures like Good Vibes Scents, and insightful tips on balancing work and personal life. Discover Lala's strategies for resilience, innovation, and maintaining passion in business. Tune in for a wealth of wisdom and practical advice for business owners and aspiring entrepreneurs.
Key Takeaways:
Adaptability and Resilience: Lala emphasizes the importance of adapting to market changes and being resilient in the face of business hardships.
Strategic Planning: Successful business launches require thorough planning and research, as demonstrated by Lala's approach to developing Good Vibe Scent Co.
Value of Mentorship: Offering pro bono mentoring during COVID-19 allowed Lala to help others while keeping her own morale high, showcasing the power of community support and professional guidance.
Balancing Business and Personal Life: Incorporating regular self-care and setting realistic goals are crucial for sustaining long-term business success and personal well-being.
Innovative Solutions: Identifying market gaps and creating superior products can drive business success, as seen with Lala's various ventures.
https://www.instagram.com/lalaforbusiness/
 
 

EP108 - Exploring Canva and Business Flexibility with Marie Fox

Welcome back to another episode of the Social Circus hosted by Sarah Thomson! This week, we dive deep into the world of virtual assistance and creative design with Marie Fox, the savvy founder of Crafty Fox by Design. Marie brings a wealth of experience to the table, sharing her journey from traditional administrative roles to becoming a Canva guru. Whether you’re a small business owner or an aspiring VA, this episode unveils practical insights on leveraging Canva for professional growth and managing the complex dynamics of work-life balance.
Key Takeaways:
Canva Expertise: Learn Marie’s favorite Canva features, such as the background removal tool and design guides, which help elevate business presentations and social media posts.
Virtual Assistance Evolution: Understand the evolving role of VAs and how specializing in tools like Canva can set you apart in the competitive landscape.
Real-World Applications: Hear real-life scenarios where Marie's Canva skills provided indispensable support for her clients, ranging from document formatting to social media branding.
 
Crafty Fox By Design
  
Instagram (@craftyfoxbydesign)
 
LinkedIn: https://www.linkedin.com/in/Marie-fox/

EP107 - Common Mistakes in Meta Ads Management

In this week's episode of the Social Circus, host Sarah Thomson delves into the most common mistakes businesses make with their Meta ads. As a digital marketing coach, Sarah sees these mistakes frequently and offers her expert insight into how they can be avoided, ensuring more effective allocation of advertising budgets.
Sarah starts by explaining the transition from Facebook ads to Meta ads, highlighting the various placement options such as Facebook, Instagram, Messenger, and Audience Network. She emphasizes the importance of having a clear advertising strategy and understanding what you are trying to achieve with your ads, especially for solopreneurs and small business owners.
Sarah further discusses the importance of timing and budget. She advises against rushing ads and endorses a planning period of 6 to 8 weeks to allow proper testing and optimization. By discussing the critical metrics such as cost per click (CPC) and cost per conversion (CVR), she stresses the significance of a realistic budget to achieve desired outcomes. Additionally, Sarah emphasizes the necessity of testing different creative aspects of ads to optimize performance, underscoring the unpredictability of user preferences.
Lastly, Sarah highlights the importance of audience targeting. Drawing from her experience, she advocates for using custom audiences and lookalike audiences in Meta's Ads Manager for better ad performance. She advises against generalized targeting and encourages businesses to refine their audience segments to cater to specific demographics effectively.
Key Takeaways:
Meta Ads Transition: Understanding the shift from Facebook ads to Meta ads and the comprehensive placement options.
Importance of Strategy: Why having a clear strategy is crucial for successful ad campaigns.
Effective Timing: The benefits of planning your ad campaigns well in advance.
Budget Considerations: Insights into how budget affects ad performance, including key metrics like CPC and CVR.